PIA JANINE BERNABE

Passionate self-taught baker and pastry enthusiast with hands-on experience running an independent baking business. Skilled in recipe development, product styling, and managing day-to-day bakery operations — from ingredient sourcing to customer service. Known for creativity, consistency, and attention to detail in producing high-quality breads, cookies, and pastries. Driven by a love for experimenting with flavors and presentation, and eager to bring both craft and entrepreneurial experience to a professional kitchen setting.

• 2012-2015 | Home Baked Cupcakes
• Created and sold a variety of handcrafted cupcakes in unique flavors such as red velvet, mocha, and salted caramel while studying full-time. Managed the entire process from recipe development and baking to packaging, marketing, and customer service. Built a loyal customer base through word of mouth and social media, gaining hands-on experience in time management, creativity, and small business operations.
• 2020-2023 | Carinos Kitchen
• Founded and managed a small-batch cake business specializing in tres leches cakes, offering unique flavor variations such as pistachio, cinnamon sugar, and tiramisu. Handled all aspects of production — from recipe development, baking, and decoration to packaging, marketing, and client coordination — while balancing a full-time corporate role. Built a consistent customer following through quality craftsmanship, creativity, and strong attention to detail.
• 2021-Present | Goo.Cookies
• Co-founded Goo Cookies, a homegrown cookie brand inspired by New York’s iconic Levain-style cookies. Developed the core recipes, flavor concepts, and product presentation together with my siblings, focusing on rich texture and premium ingredients. Built the initial brand identity and customer base before relocating to Singapore, where the business continues to be managed by my siblings.

Bachelor's Degree in International Studies major in European Studies

• De La Salle University - Manila 
• 2012-2015