Qiao Ling Loy

Passionate marketer with strong creative and communication skills. Dynamic individual with a keen eye for details and the latest trends in relation to marketing. Strong desire to learn and challenge my limits. Driven, hardworking individual who works well in teams too. Possesses passion and flair for copywriting. Currently seeking opportunities to contribute and further enhance my skills in the marketing industry.

Freelance Copywriter at Copypress | September 2021 - Present 

● Wrote articles for international clients, mainly Indeed.com and adhered closely to client deliverables and guidelines

● Proofread and edit articles based on client’s feedback 

● Wrote mainly on topics regarding human resource, job search and interviews 

E-commerce Executive at Trinet Services Pte Ltd | January 2021 - March 2023 

● Managed company’s lifestyle brands, Ovation Lifestyle and Ovation SG 

● Handled Ovation Lifestyle’s e-commerce website and social media channels 

● Worked closely with different marketing vendors like influencers, suppliers and retailers to expand product visibility in the market

● Assisted in product planning, photoshoots and packing of retail orders for customers 

● Planned promotional campaigns and events for the lifestyle brand, including hosting of product livestreams during peak commerce periods like Christmas and Chinese New Year 

● Conducted regular stock checks of products and assisted in reordering of flowers or vase supplies 

● Analysed sales performance of products and strategised ways to improve sales and identify upcoming market trends to expand company offerings 

● Managed company’s weddings and events business, Ovation SG 

● Planned marketing campaigns and strategies to boost brand awareness 

● Liaised with other wedding and events vendors such as restaurants, photographers or bridal studios for wedding styled shoots 

● Partnered with various weddings and events vendors to collaborate and increase brand visibility 

● Conceptualised styled shoots and participated in photography and video-taking 

● Analysed marketing performance for Ovation SG and troubleshooted website or package offerings to increase leads 

● Connected closely with followers on various social media platforms and handled customer enquiries on weddings or events styling 

● Planned paid advertisements on Instagram and Facebook to acquire new leads regularly Digital

 Marketing Executive at Markist Marketing Agency | June 2020 – Dec 2020 

● Managed up to 6 social media accounts on Instagram and Facebook for company’s existing brands 

● Assessed, researched on and engaged relevant influencers for brands’ marketing promotions 

● Planned and executed marketing promotions for the company’s different brands 

● Written blog articles for company’s brands in various industries, ranging from interior design to children’s products & services 

● Created paid Facebook advertisements for company’s brands 

● Crafted concise and impactful copywriting for the brands’ marketing collaterals and social media captions ● Assisted design team with artwork for our brands’ marketing collaterals 

● Assisted photography team with product photoshoots 

● Formed company’s new brand and conceptualised its respective brand elements

SIM RMIT Bachelor of Business (Marketing) | 2018-2019 

Related modules: Buyer Behaviour, Market Research, Digital Marketing, Advanced Marketing and Applications, Service Quality, Marketing Communications

Ngee Ann Polytechnic Diploma in Tourism and Resorts Management | 2015-2018 

Related modules: Tourism & Resort Marketing, Destination Management in Tourism, Business Communications, Industry Project in Tourism 

Woodlands Ring Secondary School GCE ‘O’ Levels | 2011-2014 

Awarded Top in level for Combined Humanities (SS/History) in 2013