Regine Yap

Head of Marketing at BERNINA (Singapore) Pte Ltd (Apr 2021 - Apr 2023):

• Managed the company's online presence, including website updates, email marketing campaigns, and social media engagement.
• Developed and executed the social media content calendar, created original content, and tracked performance metrics.
• Conceptualized and designed visual materials for marketing campaigns, such as brochures, websites, and social media.

Freelance Graphic Designer at WhyQ (Apr 2020 - Feb 2021):

• Created graphics for online marketing channels, adhering to brand guidelines.
• Designed the user interface for the app and website.

Creative Intern (Dec 2019 - Mar 2020):

• Assisted the marketing department with various print, digital, web, and video projects.

Senior Digital Marketing Executive at BERNINA (Singapore) Pte Ltd (Mar 2018 - Aug 2019):

• Managed the company's online platforms, including the website, social media accounts, and Google.
• Developed online content and managed the company's customer relationship management (CRM).
• Oversaw the social media strategy and improved the usability, design, and conversion of the company website.
• Created graphic design visuals and videos for social media campaigns.
• Contributed to promotional and educational content for the website and social media platforms.
• Led visual merchandising efforts for stores and event spaces.

Singapore University of Social Sciences (SUSS):

• Bachelor's degrees in Business Analytics, Business Administration, Management, and Operations.
• Duration: Jul 2022 - Present

Vertical Institute:

• Certification of Completion in Data Analytics Bootcamp, Data Processing, and Data Processing Technology/Technician.
• Duration: Nov 2022 - Dec 2022.

3dsense Media School:

• Diploma in Motion Design, Motion & Graphic Design.
• Duration: Mar 2020 - Mar 2021.

Temasek Polytechnic:

• Pursuing a diploma in Communication Design, majoring in Integrated Design.
• Duration: 2014 - 2017.