Runjhun Pacholi Bharadwaj

In the last 15 years I’ve had the opportunity to work with 50+ brands covering all aspects of brand building – from initial research and consumer profiling to developing strategic positioning and translating those insights into practical design solutions. My previous experience has provided me with a unique perspective, having worked both within agencies and corporate. This background has allowed me to approach challenges with both a business-minded perspective while simultaneously advocating for the voice of the consumer.

My approach to problem-solving revolves around utilizing design thinking, which has proven successful in resolving complex brand and consumer issues. Furthermore, I have had the pleasure of working with a wide range of organizations across various industries, from large FMCG brands to startup tech businesses, providing me with a rich understanding of consumers across demographics.

In my previous role as CEO of a design firm in India, I had the opportunity to lead a team of 20+ strategists and designers. Since the three years, I have taken a break to be a full-time parent but have continued to take on consulting projects while actively pursuing my professional development. I am a certified Lego Serious Play facilitator and currently enroute to completing a certification in Advanced Design Thinking.

Now, I am eager to transition from consulting into a marketing/innovation role, where I can leverage my experience and skill set to drive tangible impact for consumers.

I have 15+ years of professional experience, with a notable emphasis on brand strategy and consumer insights spanning a decade. My core competency is in identifying nuanced consumer insights and leveraging them to develop effective brand solutions. I began my career in trade marketing and activation at a FMCG organization, gaining a comprehensive understanding of brand building and marketing from its foundational roots. Seeking to broaden my experience across various industries and gain a deep understanding of the art and science behind consumer-focused branding, I transitioned to brand consulting. I have grown from an individual strategist to leading a brand and design consulting firm where we I design thinking to solve complex brand and business problems.

I have an MBA in Marketing from SP Jain school of Global Management