Sheryl Phoa

As an accomplished professional with significant experience in retail execution, I have a track record of consistently delivering exceptional brand experiences that drive sales growth. My exceptional attention to detail and proficiency in data analysis have been instrumental in enhancing in-store presence and ensuring continuous improvement. I hold a degree in Digital Marketing and possess expertise in Trade Shopper experience, making me well-suited to driving the planning and execution of local deployment plans, product launches, and campaigns.

As a Senior Account Manager at Publicis Groupe in Singapore, I excel in managing a diverse portfolio of accounts and consistently exceeding sales targets. Prior to this role, I served as a Global Trade Marketing Manager at HP PPS Asia Pacific Pte Ltd, where I conceptualized and executed highly effective retail point-of-sale marketing strategies. In addition, I managed innovative marketing initiatives that made significant contributions to the overall success of the business. I also gained valuable experience as a Corporate Communications Executive and Intern at HP PPS Asia Pacific Pte Ltd. During this time, I developed and implemented comprehensive employee engagement plans, coordinated and executed employee engagement activities, and collaborated closely with different business functions to ensure the seamless execution of corporate initiatives.

University of Southampton - Bachelor of Science (Honors) in Digital Marketing 

• Awarded with BSC in Digital Marketing with First Class Honors

Nanyang Polytechnic - Diploma (Merit) in Marketing 

• Awarded with Merit | GPA 3.9 / 4.0
• Awarded with Director’s List certificate for 6 semesters