Shijie Lim

Accomplished, result-driven Partner Marketing Expert with 15+ years of proven track record of building go-to-market strategies and executing marketing programs to increase awareness and generate demand to support the organization’s strategic priorities and growth objectives across assigned regions, including experience building strong relationships and implementing integrated campaigns that drive pipeline growth with partners and distribution. Expertise in managing partner marketing planning process, on-site and virtual events, and communications with channel partners to enhance awareness of new campaigns, product updates, and business news. Proven success in administering overall APJ-region marketing budget of over USD$700K with 100% utilization rate for Tableau and establishing marketing opportunity pipeline of a total of 110% on target.

Salesforce │ Apr 2021 – Mar 2023

Partner Marketing Analyst, Asia Pacific & Japan Region - Tableau

Developed and implemented partner marketing strategy and programs across enterprise and commercial businesses in APJ region, collaboratively with marketing, channel resellers, and Tableau partners, achieving the marketing opportunity pipeline target of USD$9M.

• Successfully managed and onboarded 8 partners for the 2021 Tableau DataFest Partner-led events; administered end-to-end operations of 8 events from budget approvals, marketing support, setting up sync-up calls, and content/graphics proofing to completion of event within a period of 3 month, achieving marketing opportunity pipeline of 110%, covering across regions (Thailand, Singapore, Indonesia, Mumbai, Bangalore, and Delhi)
• Administered overall APJ-region marketing budget of over $700K, coordinating between internal and global teams and achieved 100% utilization of the allocated budget.
• Managed partners across APAC + Japan region and led delivery of demand generation programs, such as Partner Marketing Fund (PMF), Proof of Concept program (POC), and Small Medium Business program (SMB) as per target, $9M (26% YOY growth); liaised with Partner Development Managers (PDMs), ensured 100% utilization and tracking of ROI, and reimbursement of fulfilment.
• Tracked lead management from events and campaigns from APJ regions and report to senior management on a regular basis.
• Updated both internal and external stakeholders on Tableau’s latest campaign, through Tableau Partner Marketing communication channels, including internal and external facing Highspot pages, slack and EDMs.
• Facilitated Tech Partner initiative, which included requesting AWS MDF funds, setting up APJ Tableau on AWS page, regularly updating videos/whitepaper/resources, and ordering campaign IDs to ensure internal follow-up of leads.
• Acting as a Partner Advisor on marketing related matters. Responded to all partners’ enquiries to ensure positive experience with Tableau, including funding-related questions, updating profile/logos in partner finder, changing payment details, and navigation within the various Tableau/ Salesforce Partner marketing tools and platforms.
• Attended various partners’ QBR to understand needs, progress, and challenges. Updating of latest partner marketing news were also shared during these sessions.
• Earned 2022 Q2 Tableau APAC Rockstar Appreciation Award and 2022 Q3 Tableau APAC Rockstar Appreciation Award.

SIFT Analytics Group Pte. Ltd │ Mar 2019 – Mar 2021

Marketing Manager, Southeast Asia

Headed delivery of all marketing plans and demand-generation activities across Singapore, Vietnam, and Thailand; mentored 4 members high-performance marketing team, including marketing executives and admins in 3 regions. Managed 360 marketing strategies for brand principals such as Qlik, Tableau, Alteryx, DataRobot, IBM SPSS, and Denodo.

• Drove successful pivot towards digital platforms for lead generation during Covid-19; executed 25 webinars across Singapore, Vietnam, and Thailand, with the highest total of 620 registrants in 2020.
• Increased total leads by 3x as compared to previous years, with higher conversion rate of 5%, by supporting improvements in internal marketing processes focused on having more targeted responses to potential clients.
• Produced Quarterly Business Reviews (QBR) for various brand principals as the primary partner marketing contact point with principals for successful execution of marketing plans within budget.
• Organized regular training, coaching, and mentorship for team to build a positive culture, leading to smooth internal communication and marketing operations.
• Acted as main contact point for Marketing Development Fund (MDF) and Partner Marketing Fund (PMF) requests of the company.
• Designed sales and marketing collateral across regions, tracked marketing leads and databases; presented timely weekly updates to management.
• Directed all digital campaigns, including social media marketing (LinkedIn, Facebook, and Twitter), Electronic Direct Mail (EDM), Google SEM, SEO, and Google Ads.
• Liaised with appointed agencies to do Paid Search and telemarketing campaigns and participated in third-party events aligned with business interests.

AutoSprint Pte. Ltd │ Jul 2018 – Mar 2019

Assistant Manager, Sales & Marketing

Steered overall sales and marketing activities within the organization and collaborated with external business partners and dealers to ensure sales growth. Created marketing automation and CRM tools to execute and track campaigns and improved internal processes to ensure efficiency in customer management.

• Built joint promotions and partnerships with SAFRA, HomeTeamNS, social media interest groups, and dealers within the industry.
• Monitored company’s social media page, which included post updates, replying to feedback and complaints, and webpage administration via WIX.
• Initiated customer satisfaction survey for quality improvement and collected client details (including PDPA details).
• Organized Grand Opening Event that attracted 300+ visitors, including pre-event congratulatory advertisements in the Straits Times and Post-event write up in both online (SG Car Mart) and Newspaper (Business Times); event was well-received and generated a positive buzz in the industry.
• Developed organizational chart, email signature, template setting and writing management meeting minutes, and drafting sales processes and enquiry feedback channel to streamline administration and operations.

Agency for Integrated Care │ Oct 2015 – Jan 2018

Executive / Account Manager

Oversaw creation of effective strategy and program implementation within the Integrated Long-Term Care (ILTC) setting in Singapore in coordination with high-performing team. Managed key accounts of Khoo Teck Puat Hospital (KTPH) and Tan Tock Seng Hospital (TTSH); ensured service excellence while complying with budget program timeline.

• Arranged training programs for healthcare professionals from various settings such as Restructured Hospitals, Community Hospitals, Hospice Centres, and Nursing Homes.
• Completed mandarin version of corporate website, ensuring proper mandarin translation and content management from development till going live and maintenance.
• Coordinated with community providers on joint-partnership pilot programs and provided secretarial support on various management, steering committee, and inter-department meetings.

PSC Biotech Pte. Ltd │ Mar 2015 – Oct 2015

Marketing Specialist

Oversaw development and implementation of annual strategic marketing and tactical plan to support business unit growth and profit objectives in conjunction with Sales Director and US Management Representative. Accelerated brand recognition, market position, customer satisfaction, and loyalty, resulting in achievement of business unit objectives, sales goals, and client retention goals.

• Supported communications programs aimed at enabling local activation of marketing programs and improving awareness and compliance.
• Redesigned print and web marketing materials and modernized a series of standees and collaterals for upcoming events and tradeshows.
• Supported organization of tradeshows with minimum supervision, such as ISPE 2015, an essential annual tradeshow for pharmaceutical players.

Togoparts Pte. Ltd│ Dec 2013 – Feb 2015

Media Sales Account Executive

Managed key accounts and sales growth, involving launch of marketing initiatives, creative ads, event ideas, and website content. Grew client base from 23 to 58 dealers within 8 months and generated revenues aligned with targets. Monitored Togoparts Facebook page and content and photography coverage for Taipei to provide photography and content coverage of the Annual Taipei Cycle Show 2014.

• Drafted copies for online campaigns and video editing for overseas cycling event coverage; participated in product launches and media events as Togoparts Media representative. 

Land Transport Authority │ Apr 2012 – Dec 2013

Corporate Marketing Executive

Led creation and implementation of different marketing communication programs in coordination with internal teams; responsible for corporate website content management; assisted corporate visits for foreign delegates. Engaged effectively with internal divisions and external stakeholders such as public transport operators, marketing consultancies, agencies, and media owners.

• Liaised with internal teams and external design agency for LTA bi-monthly internal publication as Editorial Assistant for LTA internal publication newsletter.
• Directed existing publicity spaces of LTA, including underpasses, pedestrian overhead bridges, existing MRT advertisement panels, MRT stations walkway banners, and large MRT façade banners.
• Facilitated campaign rollouts to various publicity spaces, including conceptualization, liaising with creative agencies on artwork direction, and printing house with printing and installation.

Land Transport Authority │ Jun 2009 – Apr 2012

Operation Executive

Oversaw smooth transport experience for all commuters utilizing various dedicated systems and supporting efficient disaster management. Nominated by directors to be one of the two selected diploma holders to be featured in JobsCentral’s Brightminds Publication 2011 to represent and showcase Land Transport Authority and support planning and execution of official nationwide events such as Circle Line opening events and F1 races.

Bachelor of Communication │ Singapore University of Social Science

Diploma in Multimedia Infocomm Technology │ Nanyang Polytechnic