About Shirley chua:
I am a co-founder (with 9 years of experience) in retail and E-Commerce business in the Beauty & Apparel industry. Creative, risk-taking, innovative, resilent person with entrepreneur & IT digital skills. Strong interest to innovate new ideas and put to reality. Strong time-management, customer management skills and work ethic. Revenue- and results-driven. Enjoy communicating to people from various backgrounds and familiar with virtual interaction with large audience group. Strong knowledge in E-Commerce Operations, Marketing and IT apps.
Experience
Work Experience
CO-FOUNDER (E-Commerce Merchant / Beauty Business)
2015 - Present
Co-founder of Beauty (Makeupwifstyle) & Apparel Business and E-Commerce Merchant of more than 10 years. Setup and manage Beauty (Makeover) & Fashion Business. Revamp from conventional retail business model to established Digital /E-Commerce platform presence. Define business/brand goals and develop Digital strategies based on consumer insights, trend analysis and business objectives. Experience in E-Commerce Marketing operations and engagement of Models/Influencers/ Artists for Campaign and Event promotion.
Responsibilities
- Setup Seller accounts and business virtual store in various E-Commerce and Social media platforms e.g Tiktok, SnapChat, Facebook, Instagram, Shopee, Lazada, Qo10 etc.
- Establish successful Digital marketing campaigns e.g Google Ads, Facebook Ads, Instagram to drive revenue and brand awareness.
- Manages inventory (ensure stock balancing between online and offline).
- Develop and implement sales strategies and generate sales revenue.
- Sponsor and Participate in Festive events organised by Cosmetics Brand / Hotels /Insitiutions
- Hands on experience in Order fulfillment, Order Management, Customer Satisfaction, SEO, SEM
- Plan and execute Live Streaming, auction sessions on E-Platform to generate
- Create Marketing Content on Social Media to boost traffic and drive revenue
- Analyze data, reports from Digital Platforms (e.g Adwords) on consumers' behaviour and product trends to optimize effective Ads Campaign launch
- Experience in Makeup, Hairstyling and Skincare Beauty Services
- Oversee photography of all beauty / fashion shoots is well completed
- Collaborate with Entertainment Corporations such as MediaCorp or Advertising agencies to offer Makeover services to Artists, Models etc. in content creation for Films and E-Commerce Programs
Service Delivery Manager (Hewlett Packard)
2006 - 2008
- Service Delivery Manager of Clients’ IT Operations of both IT Applications & Infrastructure
- Strong focus on customer satisfaction and manage relationship with clients at various levels, team, stakeholders and external vendors to achieve Excellent Total Customer Experience
- Manage IT Operations Delivery team of 20 staff to ensure near 100% SLA is met
- Forecasts service demand and resources within cost budget and manages IT Projects and operations within budget
- Provides direction and leads the team
- Monitor and track progress to ensure they are delivered on-time, mitigate risks with stakeholders and within budget.
- Compliance and Governance in Processes
Professional IT Industry (Background)
1994 - 2005
- Perform multiple roles in various IT areas
- Responsible in different IT technologies such as Server, Database, Networking, Applications etc.
- Experience in Customer Service, Team Management, Vendor Management
- Build Strong Foundation in multiple IT technical skills and knowledge
Education
Education
National University of Singapore (1991- 1994)
Bachelor of Science with Merit (Computer Science)
Raffles Junior College (1989- 1990)
GCE 'A' Levels
Raffles Secondary School (1984- 1988)
GCE 'O' Levels
Professionals in the same Technology / Internet sector as Shirley chua
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