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Si Hui Lim

Si Hui Lim

Final Year Marketing Undergraduate

Marketing / Advertising / Public Relations

Singapore

Social

About Si Hui Lim:

I am a final year marketing student that is passionate about creating effective marketing campaigns that are captivating and long-lasting to the consumers

Experience

Marketing Intern at Singtel Dash


Assist in data analysis and preparation of presentation decks to management

Develop social media strategy to meet business KPIs
-Conceptualize and implement social media campaigns to grow followers and sustain an engaging audience experience for Dash
-Monitor progress of campaigns and submits reports of performance
-Research and analyse digital media trends to improve social media presence and campaign efficacy

Support communications team to plan and execute end-to-to marketing communication campaigns and initiatives to increase the brand awareness and equity, covering both online and offline deployments

Work closely with and manage various stakeholders/ external vendors to support campaign launches, including (but not limited to) copywriting, creative brief to design team, aligning with stakeholders to ensure a smooth launch

 

Marketing Executive (Renopedia)

Assist Sales team to pitch marketing services to potential prospects 
-Facilitated the liaison with clients and ensured conformance to requirements to maintain client’s retention rate 
-Increased gross monthly sales of marketing services to clients by leveraging on market intelligence to promote and develop corporate marketing ideas
- Maintained accurate and on-time production of marketing collaterals at monthly rate that fulfilled client’s expectations

Management of local businesses's Facebook pages
-Build high-ticket funnels to generate potential leads for clients
-Optimization of Facebook Ads, Management of Budget for Lead Generation, Lead Conversion and Post Engagement, etc

Management of Renopedia website, Facebook and Instagram
- Budget control for cost savings on promotion and reduced advertising expenditures for Renopedia 
- Supervised website design analysis and feedback strategized on call-to-action elements to enhance engagement with clients
- Increased company’s social media accounts followings on Instagram and Facebook through digital marketing campaigns

Education

Bachelor of Science in Marketing (2023) at Singapore University of Social Sciences

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