stephanie goh

I am a dependable and result-oriented professional with a strong

background in the beauty industry. I have a proven track record of working effectively

in fast-paced environments and have a passion for continuous learning. With my

experience in managerial roles, I possess the skills to lead and supervise teams,

maximizing productivity and contributing to the company's profitability. I am

dedicated, adaptable, and committed to delivering excellent results in the beauty

industry.

Working Experience:

1. Company: N20 Pte Ltd

Position Held           : Operation & Marketing Manager

Year of Service        : 2020 – 2023 June 

Responsibilities:

1. Outlet Management:

○ Successfully manage all six outlets, ensuring their smooth operation.

○ Oversee daily operations to maintain efficiency and effectiveness.

○ Monitor and achieve sales targets for each outlet.

○ Order and manage stock inventory for all outlets.

○ Develop and implement strategies to optimize outlet performance.

1. Customer Relationship Management:

• Manage customer inquiries, feedback, complaints, and refund cases

across various platforms, including Google, Facebook, Email, and

other social media channels.

• Foster positive relationships with customers, vendors, partners, and

other stakeholders.

• Handle contracts and maintain strong relations with customers and

business partners.

• Stay updated on customer preferences and market trends to improve

service offerings.

3. Team Management:

• Lead and motivate the team to achieve sales targets and deliver

excellent customer service.

• Supervise and manage staff, providing guidance and support when needed.
• Conduct sales, nail, treatment, and waxing training for the team.
•  Interview, hire, and train new staff members to ensure a skilled and

dedicated team.

4. Marketing and Promotions:

• Plan and propose monthly in-house promotions and packages for the

outlets.

• Keep staff informed about the latest promotions and product updates.
• Liaise with Fave for promotion campaign deals and partnerships.
• Build strategic relationships with key industry players, agencies, and vendors.
• Oversee and approve marketing materials, including website banners

1. Company:               : Nailz Gallery Pte Ltd

Position Held:          : Marketing & Operation Manager 

Year of Service        : 2017 - 2020

Responsibilities:

1. Outlet Management:

• Manage and oversee the operations of all 11 outlets to ensure smooth

functioning.

• Monitor daily operations to achieve sales targets and outlet goals.
• Work closely with suppliers for store ordering and inventory

management.

• Pack stock for outlets from headquarters, including salon daily use

stock and retail stock.

1. Team Management:

• Motivate and inspire the team to achieve sales targets and provide

excellent customer service.

• Interview and hire new staff members as needed.
• Provide training in eyelash extension, eyelash perm, and waxing

techniques to the team.

• Train, lead, and supervise the team to ensure sales targets are met

and superior service is delivered.

• Ensure the team is trained in effective customer promotion and service
• techniques to drive sales.
• Keep the team updated on the latest products and brief them

accordingly.

1. Marketing and Promotions:

• Collaborate with Fave and GrabPay for promotional campaigns and

deals.

• Liaise with mall management for advertising, advertising space, and

sales promotion campaigns.

• Manage the backend support of the POS system.
• Coordinate with designers and printers for advertising materials such

as flyers, banners, menu boards, mall advertising panels, and name cards.

• Handle social media posting on platforms like Facebook and

Instagram.

• Manage customer inquiries, feedback, and complaints to ensure

customer satisfaction.

• Plan promotional services and packages for the outlets.

1.  Company          : De Nailz Spa Pte Ltd

Position Held      : Manager

Year of Service  : January 2009 - 2017

Responsibilities:

1. Daily Operations Management:

• Ensure the smooth running of daily operations, including overseeing various tasks and activities. 
• Maintain cleanliness, maintenance, and service standards in accordance with company guidelines. 
• Coordinate with the team to ensure all operational processes are executed efficiently. 
• Handle customer inquiries, feedback, and complaints promptly and effectively. 

1. Team Management:

• Train, lead, and supervise the team to achieve sales targets and deliver excellent customer service. 
• Motivate team members to perform at their best and meet sales objectives.
• Interview and hire new staff members to build a skilled and dedicated team.
• Provide comprehensive training for new staff to ensure a smooth onboarding process. 
• Motivate staff members to achieve personal and outlet sales targets, providing incentives and recognition for their achievements.
• Conduct regular performance reviews and provide developmental feedback to support staff growth. 
• Guide and train new staff members, ensuring they are familiar with sales techniques and customer service protocols. 

3. Customer Service:

• Manage customer feedback and complaints, ensuring prompt resolution and customer satisfaction. 
• Maintain good relationships with customers, addressing their needs and concerns. 
• Schedule appointments and answer telephone inquiries in a 
• professional and friendly manner.

1. Company           : Street Directory PTE LTD

Position Held           : Sales Senior Executive

Year of Service        : March 2012- May 2013

Responsibilities:

1. Business Alliances and Co-operations:

• Identify and establish partnerships and alliances with selected establishments to drive business growth and expand market reach.
• Collaborate with partners to create mutually beneficial co-promotion opportunities. 
• Develop and maintain strong relationships with business partners, fostering a positive and productive working environment. 

2. Product Improvement:

• Generate innovative ideas and concepts for product improvement based on market trends, customer feedback, and industry insights.
• Conduct research and analysis to identify areas for product enhancement and propose strategies for implementation. 
• Collaborate with cross-functional teams to execute product 

improvement plans effectively. 

3. Co-promotion Planning and Design:

• Design creative plans and ideas for co-promotions with other establishments to maximize marketing and sales opportunities.
• Identify potential synergies and collaborative marketing initiatives that align with the business objectives. 
• Coordinate with partners to ensure seamless execution of 

co-promotion activities. 

4. Press Releases and Media Relations:

• Promote and sell nail care products to customers, providing recommendations based on their needs and preferences.
•  Educate customers on the benefits of using specific nail care products and offer guidance on at-home nail care routines.
• Maintain knowledge of product features, ingredients, and pricing to effectively communicate with customers.

1. Appointment Scheduling: 

• Schedule client appointments efficiently, considering time availability, service duration, and client preferences. 
• Manage the daily schedule to ensure smooth operations and minimize waiting times for customers. 
• Communicate appointment details and reminders to clients through phone calls, emails, or other communication channels.

Education:                                                                                          Year

• National ITE Certificate (NITEC) in Precision Engineering         

Ang Mo Kio ITE                                                                    2004-2005

‘N’ Level in Whitley Secondary School                                   2000-2003