Susenie Hon

Sue (Susenie) is a seasoned Senior Human Insight Specialist with over 20 years of experience. Her genuine passion lies in problem-solving by delving deep into the motivations that drive human behavior. She possesses excellent detective-like skills and enjoys piecing together seemingly unrelated elements to uncover the big picture and reach informed conclusions. Sue's forte is in developing growth strategies by applying analytical, critical, and logical thinking.

I am a seasoned qualitative and human insight specialist with extensive experience in the Greater China and Southeast Asia regions. I have led numerous qualitative projects independently, leveraging methodologies such as ethnography, online community research, hot concept recycling workshops, ideation workshops, and focus groups. By producing insightful and actionable recommendations, I have played a pivotal role in driving high-impact business decisions for clients. Additionally, I have successfully collaborated with quantitative and cultural insight teams to develop integrated actionable implications. Furthermore, I have managed a team of four junior researchers, providing coaching and support for their career development.

I hold a Bachelor's degree in Marketing and Information Management from Monash University in Australia. Throughout my education, I received comprehensive training in critical thinking, problem-solving, and effective communication, which has greatly contributed to my proficiency in conducting qualitative research. This educational foundation has equipped me with the necessary skills to analyze complex data, identify key insights, and effectively communicate research findings to drive strategic decision-making processes.