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Tan Qianru

Tan Qianru

11 years teaching experience

Education / Training

Singapore

Social


About Tan Qianru:

MBA graduate from Shanghai Jiao Tong University, ex-MOE teacher and certified digital marketer.

Experience

8 Colors Pte Ltd, Operations Manager

  • Managed business operations, talents, and digital marketing campaigns
  • Content creation in TikTok, Instagram posts, YouTube shorts and Facebook reels
  • Grew 248% of YouTube subscribers, 483% of TikTok followers and 98% of Instagram followers

Jellyfish Singapore Pte Ltd, Display Executive

  • On-the-job work at Jellyfish Singapore Media Agency through 33 Talent, part of Paid Media Team as a Programmatic Trainee, Content Syndication Direct Buy
  • Certified in Google Marketing Platforms such as Google Ads, DV360, Campaign Manager, Data Studio Dashboard
  • Set up and manage APAC, US and South Africa campaigns in DSP, monitor the performance in SSP and do reporting, ensure campaigns pacing and leads goal reached 100%
  • Drive data-driven lead generation campaigns, working closely with vendors to influence strategy
  • Manage media budgets and planning conversations with client
  • Collaborate with global publishers to drive content partnerships for the tech client
  • Continually review and develop Media Buying processes and efficiencies to facilitate and support this growing part of the business

PJE Group Pte Ltd, Regional Manager

  • Create social media content, design training packages, and write contract for part time teachers
  • Submit quotations for Singapore Schools’ overseas immersion and local enrichment programmes
  • Planned travel itineraries, coordinate tours with multiple vendors, list products on Traveloka, Klook, Trip.com and Changi Recommends

The Happy Language Company, Co-Founder and Academic Director

  • Designed business framework for products value supply chain operations
  • Evaluated company valuation, directed company plans and projection for investment pitching
  • Developed curriculum and conduct lessons for both local and overseas clients
  • Initiated marketing plans and implement pricing strategies to maintain profit margins of 12.3%
  • Managed accounts, budgeting and business transactions, increased company revenue by 40%
  • Curated website and established social media campaigns

Ministry of Education, General Education Officer

  • Served in the School Staff Welfare Committee, planned and conduct events 
  • Able to build good work relationship with key stakeholders, external vendors in partnership projects
  • Collaborated with level teachers in lesson design, set exam papers and crafts holistic assessment
  • Teacher in-charge for Sports and Performing Arts Co-curricular activities
  • Conducted Training for Cyber-wellness and ICT ambassadors for the entire school population talk
  • Coached students for preparation in Singapore Youth Festival showcase, National Games
  • Represented local teachers in the Overseas learning trip at National Taiwan Normal University

Education

SKILLS IGNITION SG (2021)

Digital Marketing Professional Certification

  • Completed Avado digital leadership courses organized by IMDA and Grow with Google Programme 

SHANGHAI JIAO TONG UNIVERSITY (2017 - 2020)

Master in Business Administration (MBA) Degree

Part-time Master in Antai College of Economics and Management (Partner with Nanyang Business School)

  • Awarded master’s degree in business administration with Merit
  • Authored research thesis on start-up firm competitive strategy.
  • Modules conducted in both Chinese and English language in NTU campus
  • Participated in study trips at Cambridge University and Shanghai Jiao Tong University campuses
  • Achieved Top grades for Strategic, Human Resource Management and China Society Management
  • Attained a final GPA of 3.41 out of 4

NANYANG TECHNOLOGICAL UNIVERSITY (2008 - 2012)

Bachelor of Arts (Education) Degree with Honours

  • Awarded Teacher Training Award
  • Certified in Social and Emotional Skills facilitation course
  • Research Assistant for scaffolded student centric learning at National Institute of Education
  • INSTEP exchange programme at Xiamen University
  • Volunteered in International Redesign Pedagogy Conference and Youth Olympics
  • Achieved Top grades for Ancient Chinese Language and French language level 1

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