Usha Rani Goriparthi

I am Usha Rani G, having 15 + years experience in technical & business applications. I started my carrier with technical roles & later moved to techno functional roles. 

My profile covers below

• Leading teams across multiple geographies to implement technical & business solutions.
• Sound knowledge on implementing & working on various marketing automation tools (Eloqua, Adobe Campaign)
• Architecting marketing automation campaigns & webinar campaigns for country marketers & regional integrated marketing teams.
• Partnered with Global , Country & various cross functional teams on rolling out various projects & analytics.
• Sound experience in Marketing database, Marketing automation tools like Adobe Campaign & Eloqua and Sales automation tools like Salesforce.com webinar tools like ON24 & Goto webinar event management tools like etouches and reporting tools like google analytics, adobe analytics, power BI & tableau.
• Sound knowledge in marketing campaigns, sales lead funnel process & reporting Revenue on Investment (ROI).
• Having sound experience in pulling the data from various database by using SQL queries
• Well experienced in Data warehousing tools in banking & insurance domain.
• Expertise on data storage structures, data mining, and data cleansing.
• Good Analytical & Communication skills, ability to interact with people at all levels and highly self-motivated with good planning and management skills. 
• Provide guidance to teams in broad technical areas and on large, complex projects.
• Having strong interpersonal skills, excellent problem-solving skills, and able to make decisions quickly in consultation with team members and subject matter experts.
• Strong experience in working with different databases such as Oracle & Sybase. 

3M Singapore (May’2020-Till Date)

     Project: Rolling out marketing automation processes & Campaigns across Asia  

                    marketing teams for Demand generation & lead generation

     Job Title: Asia Marketing Automation Architect

     Key responsibilities

• Efficiently managing team of 5MA builders to implement the marketing campaign solutions & workflows
• Implemented & introduced webinar tool – ON24 and support webinar campaigns across Asia marketing team
• Worked on building marketing automation process-oriented documents and rollout across Asia marketing teams. 
• Designed and implemented dynamic landing pages (forms) for off-line events to capture the leads & marketing contacts.
• Coaching MA builders team on java scripts & other technical things to implement the landing pages in most user friendly manner.
• Recommend marketers on using the advanced marketing automation concepts like A/B testing, dynamic lead gen forms, progressive profiling, personalization, content syndication etc. as per campaign goal. 
• Designed & implemented various social lead campaigns (Meta, LinkedIn) for lead generation
• Focus on improving areas like contact us forms for lead generation which will lead to ROI
• Trained MA builders & Asia marketing team on marketing automation & webinar campaigns concepts
• Centralized marketing assets approval system by implementing Workfront proof system across Asia 

Achievements

• Implemented marketing automation advanced concepts in 50+ MA campaigns & webinar campaigns
• Conducted 20+ training sessions across Asia marketing team & MA builder’s teams on MA campaigns, webinar campaigns & social lead campaigns
• Worked on more than 120 contact us forms & gated content forms for lead generation
• Created 10+ dynamic Landing pages which helped marketers for their lead generation strategy 

Master of Computer Applications (MCA)

Andhra University 

India