
Usha Rani Goriparthi
Manufacturing / Mechanical
About Usha Rani Goriparthi:
I am Usha Rani G, having 15 + years experience in technical & business applications. I started my carrier with technical roles & later moved to techno functional roles.
My profile covers below
- Leading teams across multiple geographies to implement technical & business solutions.
- Sound knowledge on implementing & working on various marketing automation tools (Eloqua, Adobe Campaign)
- Architecting marketing automation campaigns & webinar campaigns for country marketers & regional integrated marketing teams.
- Partnered with Global , Country & various cross functional teams on rolling out various projects & analytics.
- Sound experience in Marketing database, Marketing automation tools like Adobe Campaign & Eloqua and Sales automation tools like Salesforce.com webinar tools like ON24 & Goto webinar event management tools like etouches and reporting tools like google analytics, adobe analytics, power BI & tableau.
- Sound knowledge in marketing campaigns, sales lead funnel process & reporting Revenue on Investment (ROI).
- Having sound experience in pulling the data from various database by using SQL queries
- Well experienced in Data warehousing tools in banking & insurance domain.
- Expertise on data storage structures, data mining, and data cleansing.
- Good Analytical & Communication skills, ability to interact with people at all levels and highly self-motivated with good planning and management skills.
- Provide guidance to teams in broad technical areas and on large, complex projects.
- Having strong interpersonal skills, excellent problem-solving skills, and able to make decisions quickly in consultation with team members and subject matter experts.
- Strong experience in working with different databases such as Oracle & Sybase.
Experience
3M Singapore (May’2020-Till Date)
Project: Rolling out marketing automation processes & Campaigns across Asia
marketing teams for Demand generation & lead generation
Job Title: Asia Marketing Automation Architect
Key responsibilities
- Efficiently managing team of 5MA builders to implement the marketing campaign solutions & workflows
- Implemented & introduced webinar tool – ON24 and support webinar campaigns across Asia marketing team
- Worked on building marketing automation process-oriented documents and rollout across Asia marketing teams.
- Designed and implemented dynamic landing pages (forms) for off-line events to capture the leads & marketing contacts.
- Coaching MA builders team on java scripts & other technical things to implement the landing pages in most user friendly manner.
- Recommend marketers on using the advanced marketing automation concepts like A/B testing, dynamic lead gen forms, progressive profiling, personalization, content syndication etc. as per campaign goal.
- Designed & implemented various social lead campaigns (Meta, LinkedIn) for lead generation
- Focus on improving areas like contact us forms for lead generation which will lead to ROI
- Trained MA builders & Asia marketing team on marketing automation & webinar campaigns concepts
- Centralized marketing assets approval system by implementing Workfront proof system across Asia
Achievements
- Implemented marketing automation advanced concepts in 50+ MA campaigns & webinar campaigns
- Conducted 20+ training sessions across Asia marketing team & MA builder’s teams on MA campaigns, webinar campaigns & social lead campaigns
- Worked on more than 120 contact us forms & gated content forms for lead generation
- Created 10+ dynamic Landing pages which helped marketers for their lead generation strategy
Education
Master of Computer Applications (MCA)
Andhra University
India
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