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Toa Payoh New Town
Victor Lim

Victor Lim

Area Sales Manager
Toa Payoh New Town

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About Victor Lim:

  • Area Sales Manager with over 10 years of sales experience across ASEAN
  • Deep expertise in technical knowledge with hands-on experience
  • Achievements
  • Surpass Annual Sales Budget by 23% with consistent monthly sales revenue 
  • Penetrate new product into the market through End Users 

Build a new technical team from scratch involving intense training

Experience

  • Work remotely in Singapore and set up a Singapore Office as a mini HQ.
  • Plan marketing and sales strategy to develop and grow sales within ASEAN region
  • Continuously expanding BEA footprint by expanding new customer base for different market segments, Auto-Doors, Factory Automation, Public Transport, Toll & Parking Market
  • Provide Technical training and support to customers
  • To advise customers professionally in the technical aspect and propose innovative solutions
  • Manage Sales Team (India & Middle East) of 3 and Technical Team (Asia Pacific) of 5
  • Communicate closely with Upper Management and Oversea colleagues across China and Belgium to update on current market situation. 
  • Set annual territory sales budgets and ensure that sales budgets are achieved
  • Setting of customer prices and price lists in conjunction with AP Managing Director
  • To identify and implement appropriate sales and marketing strategies in given territory and all possible opportunities for improvement

Education

bachelor degree in mechatronics, university of newcastle (psb academy)

Acquired 2nd Class Division 1 Honours

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