beBee background
Engineering / Architecture
Toa Payoh New Town
Victor Lim

Victor Lim

Area Sales Manager
Toa Payoh New Town


About Victor Lim:

  • Area Sales Manager with over 10 years of sales experience across ASEAN
  • Deep expertise in technical knowledge with hands-on experience
  • Achievements
  • Surpass Annual Sales Budget by 23% with consistent monthly sales revenue 
  • Penetrate new product into the market through End Users 

Build a new technical team from scratch involving intense training


  • Work remotely in Singapore and set up a Singapore Office as a mini HQ.
  • Plan marketing and sales strategy to develop and grow sales within ASEAN region
  • Continuously expanding BEA footprint by expanding new customer base for different market segments, Auto-Doors, Factory Automation, Public Transport, Toll & Parking Market
  • Provide Technical training and support to customers
  • To advise customers professionally in the technical aspect and propose innovative solutions
  • Manage Sales Team (India & Middle East) of 3 and Technical Team (Asia Pacific) of 5
  • Communicate closely with Upper Management and Oversea colleagues across China and Belgium to update on current market situation. 
  • Set annual territory sales budgets and ensure that sales budgets are achieved
  • Setting of customer prices and price lists in conjunction with AP Managing Director
  • To identify and implement appropriate sales and marketing strategies in given territory and all possible opportunities for improvement


bachelor degree in mechatronics, university of newcastle (psb academy)

Acquired 2nd Class Division 1 Honours

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