Xavier Fok

I created from ground up, 2 new brands, built the team from scratch and 10+ new client brands, I created the

system for continuously researching and making advertisements and content to seek results that is better than

before.

I work across multiple departments of design, content writing, video creation, clients and external stakeholders

to deliver the maximum product impact in the company.

I learnt skills that enabled me to analyze data and retrieve actionable insights, measure the impact of marketing

campaigns, formulate and test hypotheses, conduct research and look for new opportunities to grow market

share.

Responsibilities

• Study company products translate technical details into benefits for the user

• Follow and analyze market trends to position products

• Develop product marketing strategies (pricing, advertising, product launching)

• Craft compelling messages across marketing channels (landing pages, ad campaigns)

• Work with various teams (design, content, acquisition, product, sales) to implement strategies

• Test marketing product features, releases and ad copy

Core responsibilities:

• Formulated sales pitch to bring in first clients

• Creating marketing plans based on the direction from client branding

• Experienced in launching advertising campaigns on different social media platforms : Facebook, Instagram,

Tiktok with annual budget up to SGD$100,000

• Conduct research of competitors digital presence to formulate and do A/B testing to create a working

content model

• Guide production of creatives for advertising and organic content

• Analyze data and retrieve actionable insights from advertising campaigns, web analytics, business

dashboard etc.

• Stay on top of digital trends to grow market share

Achievements :

• Building multiple accounts on Tiktok platform from ground up to over 200,000 followers.

• Successful launching more than 20 different accounts across different platforms

• Managed company advertising budget of SGD$20,000 and brought in more than SGD$200,000 in sales

Aug 2009 — Aug 2012 Bachelor of Business, Singapore Management University Singapore - Did not complete 

Jan 2005 — Dec 2006 A Level, Nanyang Junior College Singapore