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Xuan Hui Lee

Xuan Hui Lee

Final Year Undergraduate

Marketing / Advertising / Public Relations

Singapore

Social

About Xuan Hui Lee:

Hello! I am Xuan Hui, a final year undergraduate from Singapore Management University (SMU) Lee Kong Chian School of Business pursuing a Bachelor's Degree in Business Management majoring in Marketing and Communications.

From my past internship experiences, I have honed skills in programmatic advertising and digital marketing and I hope to be able to use these skills to add value in the workplace.

Experience

Past internship experiences:

1. Omnicom Media Group 

  • Assisted with the implementation and monitoring of client campaigns on DV360 
  • Experience with real-time bidding strategies (CPM, CPA, CPC)

2. FINN Partners Singapore

  • Digital Marketing and Insights
  • Assisted with database collection for various clients' account lists (TAL, Domains)
  • Performed market research 
  • Experience in setting up ads on Google DV360 and LinkedIn
  • Assisted with setting up engagement and go-live reports using CM
  • Assisted with various clients' briefing proposals and creatives

3. Constellar (previously SingEx Exhibitions) 

  • Managed correspondence among project team members
  • Communicated with relevant stakeholders to ensure the success of key events (Singapore Fintech Festival, IOT Asia, etc.)
  • Engaged in content production of event's digital EDMs
  • Set up and executed a social media calendar for an event

 

Education

Singapore Management University: Bachelor in Business Management, double majoring in Marketing and Communications

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