About Xuan Hui Lee:
Hello! I am Xuan Hui, a final year undergraduate from Singapore Management University (SMU) Lee Kong Chian School of Business pursuing a Bachelor's Degree in Business Management majoring in Marketing and Communications.
From my past internship experiences, I have honed skills in programmatic advertising and digital marketing and I hope to be able to use these skills to add value in the workplace.
Experience
Past internship experiences:
1. Omnicom Media Group
- Assisted with the implementation and monitoring of client campaigns on DV360
- Experience with real-time bidding strategies (CPM, CPA, CPC)
2. FINN Partners Singapore
- Digital Marketing and Insights
- Assisted with database collection for various clients' account lists (TAL, Domains)
- Performed market research
- Experience in setting up ads on Google DV360 and LinkedIn
- Assisted with setting up engagement and go-live reports using CM
- Assisted with various clients' briefing proposals and creatives
3. Constellar (previously SingEx Exhibitions)
- Managed correspondence among project team members
- Communicated with relevant stakeholders to ensure the success of key events (Singapore Fintech Festival, IOT Asia, etc.)
- Engaged in content production of event's digital EDMs
- Set up and executed a social media calendar for an event
Education
Singapore Management University: Bachelor in Business Management, double majoring in Marketing and Communications
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