Yvonne Law

Experienced loyalty marketing role with over 10 years of experience. Excellent reputation for resolving problems, improving customer satisfaction, and driving overall operational improvements. Consistently saved costs while increasing profits. Dedicated team leader and hardworking team builder motivates personnel to maximize performance. 

Marketing and CRM Manager                                              Apr 2022 - Current

Sime Darby Services Pte Ltd                                                                Singapore 

• Managing few leasing and car rental programs including: Hertz Singapore, Thrifty Singapore, FASST Singapore, Access by BMW platform. 
• Plan and Execute marketing campaign to promote leasing. 
• Run SEM, SEO and social media marketing for brand awareness and generate leads.
• Monitor campaign performance on weekly basis. 
• Maintain website content for the 4 sites. 
• Prepare and maintain marketing budget sheet. 
• Perform weekly reports and weekly updates to sales team on marketing leads performance and Advertisement updates. 
• Work with website and system developer to design for new FASST Car Subscription program, involve planning of business rule, system functionality plan, testing, liaise with agency with website design and planning of SEO. 
• Work closely with sales team to come out with promotion. 
• Support sales team to prepare collaterals for roadshow
• Organize the first leasing roadshow at Waterway point. 
• Do competitor analysis to compare the offers and pricing.
• Other ad hoc duties for marketing

CRM: 

• Using salesforce tool to manage leads and campaign performance
• Engaging customers using eDM system, plan out the customer journey to reach out at different customer stage such as: Thank you email, rate our service, birthday EDM, referral EDM, customer event edm. Design automation email to send to customer when they are due to renew or send back. 
• Organize an exclusive event for customers to experience the car and follow brand CI. such as BMW iX event. 
• Prepare festive gifts to send to corporate customers
• Liaising with suppliers to produce gift sets
• Maintain customer enquiry which sends to marketing and social media platforms. 

Senior Account Manager                                                  Mar 2018 - Apr 2022

PRMMS Pte Ltd (Formerly know as Edenred Singapore)                            Singapore 

• To oversee and manage CRM programs, involve in account planning, development, tracking of performance
• Key account representative for the global loyalty program
• Managing program for global including south east asia, europe and US. 
• Oversee and implement the development of marketing programs with given budget and schedules
• Plan and design promotions, manage implementation and reporting
• Provide end to end service to clients when launching a program in country, include preparing of timeline, gather business requirement documents, communicate requirement to technical team, monitor timeline, prepare internal testing and external testing of app/ functions, prepare launch material and training material.
• Perform user acceptance testing (UAT) for app features before launching, run UAT with clients and get approval 
• Able to work with various team including design, technical, operations and external agencies
• Prepare business quotation and invoice to client, able to negotiate contract with client.
• Experience in using Jira and Confluence project management tools for effective project management.
• Experience in Agile project management for projects. 
• Managing customer service from various countries through the Happy Fox customer service management tool.
• Liaise with external vendor such as SMS vendor, regional support team for Call center and Redemption team

Received 3 Applause Award for work recognition

• 11 May 2018 / 21 December 2018 / 26 December 2019

Shell Advantage Rewards Won in Marketing Excellence Award 2019/2020/2021

• B2B Marketing - GOLD
• Loyalty Marketing - GOLD

Won in Marketing Excellence Award 2018

• B2B Marketing - Gold

Won in Loyalty and Engagement Award 2018-2021

Marketing Assistant Manager                                           Feb 2014 - Feb 2018 

TC Connections Pte Ltd                                                                                     

• Managing customer loyalty program for Tan Chong business.
• Prepared yearly marketing budget sheet.
• Membership program expansion to regional countries, work closely with regional countries to executive for loyalty programs which suit the local market. 
• Implemented mobile application for consumer redemption and check for latest event highlights
• Introduce Newsletter for program, newsletter are being distributed to all members and all car showrooms. 
• Source for merchant partners to provide good benefits to members.
• Possess good customer service skill for handling customer enquiries

Marketing Communications Executive                               Jul 2013 - Feb 2014 

Jack Investment Pte Ltd – Leisure Park Kallang                                                     

• To source for potential vendor to rent for available atrium space and promotional space
• Promote in mall advertising space for tenants and other vendors.
• Liaise with existing tenants for malls promotions
• Source for campaign supplier and premiums supplier
• Prepare internal Mall Memo and communication to Tenants
• Liaise with creative agency for mall promotions

Marketing Executive                                                         Nov 2010 - Jul 2013 

Resorts World Inc- WorldCard Singapore Pte Ltd                                                   

• Plan and execute marketing campaign and drive membership sign up
• Run promotions via eNewsletter, direct mailer, SMS marketing and through Social Media marketing
• Set up online ads such as Google Adwords, Facebook ads, and forum banner advertisements
• Prepare monthly marketing reports, sales reports and recruitment reports.
• Prepare advertisements reports for monitoring and reviewing performance
• Partner with external merchant partner for promotion for members
• Perform market research for management for new business opportunities
• Generate Google analytic report to monitor page traffic.
• Handling customer inquiry and feedback, good customer service to members and walk-in customers.

Admin Assistant cum Sales Coordinator                            Apr 2008 - Oct 2010 

MotorImage Enterprises Pte Ltd – Subaru                                                             

• Assisted Sales person to process all documentation such as vehicle Booking, Payment, COE bidding, Registration of Cars, Allocation of Cars.
• Performed daily settlement of all transactions and payment, made sure all payments are tallied
• In-charged of leads management
• Involved in implementing and improving the salesman booking system.
• Supported reception duties include answering phone calls, handling customer enquiry and feedback.

Certificate of Microsoft Office Excel 2010 Expert                             May 2012 

NTUC Learning Center                                                                        Singapore 

Bachelor of Business Management: Marketing                                 Dec 2011 

Singapore Institute Of Management – RMIT                                           Singapore 

Diploma of Business Management:                                                     Mar 2008                                                                                                                      
Nanyang Polytechnic