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Zheng Ming Lee

Zheng Ming Lee

Performance Analyst/Executive

Marketing / Advertising / Public Relations

Singapore

Social

About Zheng Ming Lee:

Hey there, Nice to meet you. My Name is Zheng Ming but you can call me “Ming”. I have close to 2.5 years worth of experience in the Ad-tech industry, with skills ranging from Meta- Ads, Google Search Ads and Programmatic Ads with DSPs. I’m a self starter who seeks to improve myself, where recently I completed a course in advance excel. Currently, I am taking a google analytics course to undestand more about data analytics. I consider myself to be well-spoken and sociable but above all, a team player who is an effective communicator. Fluent in English & Mandarin, Conversational in French & Korean.

Experience

Performance Executive / Analyst
Group M Singapore | Jul 2022 - Present

  • Omni-Channel Biddable Marketing - End to End Operations
  • Supported Account management across APAC Region (Among others)
  • Analyze performance data and recommend data-driven insights
  • Created Data dashboard that reduces man-hours by more than 40% (Google
  • Looker Studio)
  • Effective Communicated results & expectations with the team

Business Development Assistant
Shopee Pte Ltd Singapore | Sep 2021 - Dec 2021

  • Assist in the development of business strategies by using data and statistical analysis
  • Perform Market-research and gather 3rd Party Data to identify trends and opportunities
  • Account Management of SMEs Ecommerce Store 

Marketing Associate
JN Capital & Growth Advisory | May 2021 - Aug 2021

  • Point person for website – Redevelopment (Wordpress Divi Builder)
  • Social Media Account Manager – Copywriting + Media Planning
  • Developed a Brand Design Guideline for future PR, Marketing purposes

Social Media Marketing Specialist
Doodleming | Jul 2019 - Dec 2021

  • Meta Advertising - Analyze performance data and recommend data-driven insights
  • End to End Social Media Campaigns operation with Data analysis
  • Social Media Account Manager
  • Copywriter for social media posts

Founder
Spaides.Com | Jun 2020 - May 2021

  • E-commerce back-end operations (SKU Management, Website development)
  • Brand development and product research
  • Meta Advertising Biddable - Analyze performance data and recommend
  • data-driven strategies
  • Customer Service

Deputy Manpower Officer
Singapore Armed Forces | Sep 2017 - Aug 2018

  • Primary assistant in preparation of Monthly Branch Report to CO
  • Manpower Data analysis – Courses management
  • Conducting Officer / Chief safety Roles during SAF conducts

Education

Advanced Microsoft Excel Course

Udemy Inc

Dec 2022 - Apr 2023

Real Estate Salesperson Course

Hastor Training Academy

Oct 2020 - Jan 2021

Design Communications (BA)

Lasalle College of the Arts

Aug 2019 - May 2022

Applied Drama & Psychology (Dip)

Singapore Polytechnic

Apr 2013 - May 2016

O levels Certificate

JunYuan Secondary School

Jan 2009 - Dec 2012

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