- Provide input – where necessary – to develop the BU innovation strategy and targets
- Recommend ideas and opportunities to develop the innovation pipeline
- Build robust product activity requests (inc consumer need to solve for, the type of innovation, desired ATO / launch date)
- Develop consumer-led, financially profitable high level business cases (includes clarity on scope and decision-making parameters)
- Develop and deliver creative Marketing concepts and ideas – aligned to consumer need (interact with consumers as appropriate)
- Develop the launch plan in partnership with the Category Planning / Sales teams
- Track / monitor performance and recommend corrective actions if needed
- Throughout the innovation project:
- Ensure the project team is clear on the project scope and objectives (to be done at an early stage in the project)
- Gather input from the cross-functional teams and take decisions to ensure the project is consumer-led and delivers on its objectives– within the agreed scope, financial, resourcing "parameters". Escalate if decisions outside agreed parameters are needed
- Lead the project at stage gate reviews
- Ensures excellence in launch execution
- Partners with the PCM to ensure the accuracy of the information uploaded into Accolade (working with other project team members)
- Be the voice of the consumer (ensuring the project is focused on long-term consumer need) and educate project team members, as required
- Unearthing and applying insights to innovation
- Strategic thinking applied to identify consumer opportunities and portfolio management
- Ideas development and evaluation to build healthy pipeline
- Product and pack excellence
- Analytical skills, business acumen and commercial plan building
- Ability to work collaboratively with external partners ( design, innovation and research agencies) as well as with-functional teams ( MSC, R&D, category planning, sales, I&A, etc...)
- Project management
- Enhanced strategic skills to identify white space opportunities – strategic foresight
- Enhanced ability to identify, assess and react to consumer need
- Ability to write compelling briefs based on consumer need to address / problem definition, rather than a pre-defined answer
- Complex problem-solving skills / out of the box thinking
- Diverging and converging mindset
- Dealing with ambiguity and iterative processes
- Experimentation mindset
- End-to-end enterprise – and long-term –thinker
- Transformer vs performer mindset and skills
- Agile ways of working (scrum, iteration)
- Risk taking / risk management
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SEA Marketing Innovation Manager - Singapur, Singapore - Mondelēz International
Description
Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
To lead cross-functional innovation projects: ensuring they are grounded in consumer need and deliver desired commercial outcomes.
How you will contribute:
Innovation strategy and pipeline
Innovation projects: Project Owner
Capability building
What you will bring
Particular focus areas for BTC / complex innovation Project Owners
Note: to ensure successful project execution, the Project Owner should remain on the project for up to six months following project launch – to successfully transition ownership to Brand / Category Marketing
Number of Openings Available
0No Relocation support availableBusiness Unit Summary
Headquartered in Singapore, Mondelēz International's Asia, Middle East and Africa (AMEA) region is comprised of six business units, has more than 21,000 employees and operates in more than 27 countries including Australia, China, Indonesia, Ghana, India, Japan, Malaysia, New Zealand, Nigeria, Philippines, Saudi Arabia, South Africa, Thailand, United Arab Emirates and Vietnam. Seventy-six nationalities work across a network of more than 35 manufacturing plants, three global research and development technical centers and in offices stretching from Auckland, New Zealand to Casablanca, Morocco. Mondelēz International in the AMEA region is the proud maker of global and local iconic brands such as Oreo and belVita biscuits, Kinh Do mooncakes, Cadbury, Cadbury Dairy Milk and Milka chocolate, Halls candy, Stride gum, Tang powdered beverage and Philadelphia cheese. We are also proud to be named a Top Employer in many of our markets.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
RegularBrand & Portfolio ManagementMarketing
