- Oversee and directly manage all e-commerce/shopify websites and its online activity in order to generate sales and acquire traffic. This includes but not limited to, daily maintenance, campaign execution, and price updates.
- Prepare and create product listings on the Shopify platform. Ensure functionality on a daily basis by doing website checks.
- Develop and implement ecommerce strategy which may include, content marketing, email marketing campaigns, management of subscriber lists etc.
- Produce weekly, monthly, quarterly, and yearly reporting on key e-commerce KPIs (sales, conversion rate, traffic, etc.) including forecasting, profit/loss, and useful market insights to the leadership team.
- Work closely with various internal stakeholders to plan and optimize our existing e-commerce brands exposure, quality and performance.
- Serve as the primary liaison between our company and the external agency tasked with developing our e-commerce portals. Ensure that project timelines, budget constraints and quality standards are met.
- Analyze past campaigns in order to improve marketing effectiveness and ROI.
- Identify and evaluate new marketing opportunities to increase direct internet traffic as well as monitoring the online presence as well as online marketing activities of immediate competitors.
- Conduct market research and stay up to date with the latest E-commerce trends/marketing strategies and execution in order to increase online sales
- Degree In Business, Marketing, or other relevant fields
- Minimum of 3 years of relevant work experience in E-Commerce with at least 1-2 years of experience handling Shopify
- Experience with email marketing strategies and tools, would be an added advantage
- Familiarity with Shopify platform, E-commerce usability and its framework
- High degree of business acumen with experience analysing data
- Excellent project management skills, with the ability to manage multiple competing priorities in a fast-paced environment
- Self-starter and able to work effectively independently
- Attention to detail
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E-Commerce Marketing Lead Specialist - Singapore - PROSPECT CONSULTING SERVICES PTE. LTD.
Description
Roles & ResponsibilitiesMonday to Friday (9am to 6pm)
3 days WFO and 2 days WFH
Responsible for the management & optimization of our e-commerce/shopify websites. He/She must be able to conduct data analysis to generate data-driven market insights, to then work with various teams to implement and increase both revenue & profitability of the shopify websites.
Job Duties and Responsibilities:
Requirements:
Job Type: Full-time
Tell employers what skills you haveMarket Research
Forecasting
Management Skills
Sales
Usability
Leadership
Data Analysis
Listings
Business Acumen
Email Marketing
Marketing
Strategy
Online Marketing
Content Marketing
Project Management
Attention to Detail