Marketing Manager - Singapore - Tate Asia

Tate Asia

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

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Description

Responsibilities:

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Strategic Planning: Develop and implement comprehensive marketing strategies aligned with company objectives and market trends to drive brand awareness, customer acquisition, and market penetration.
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Brand Management: Oversee brand positioning, messaging, and identity across all marketing channels to ensure consistency and resonance with target audiences.
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Product Launches: Collaborate with cross-functional teams to develop and execute product launch strategies, including positioning, messaging, pricing, and promotional activities.
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Campaign Management: Conceptualize, plan, and execute integrated marketing campaigns across various channels to promote products, drive sales, and enhance brand loyalty.
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Market Research and Analysis: Conduct market research, competitor analysis, and consumer insights to identify opportunities, trends, and challenges in the consumer industry landscape.
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Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and optimize ROI on marketing investments.

Team Leadership: Lead and mentor a team of marketing professionals, providing guidance, coaching, and support to foster a culture of innovation, collaboration, and excellence.

Requirements:

Bachelor's degree in marketing, Business Administration, or related field; MBA preferred.
Proven experience of 58 years in marketing roles within the consumer industry, with a track record of driving successful marketing campaigns and initiatives.
Deep understanding of consumer behavior, market dynamics, and industry trends in Singapore.
Strong strategic thinking, analytical skills, and business acumen to develop and execute effective marketing strategies.
Excellent communication, presentation, and interpersonal skills, with the ability to collaborate crossfunctionally and influence stakeholders at all levels.
Creative mindset, with a passion for innovation and a drive to deliver exceptional results in a fastpaced, dynamic environment.
Specialization