Jobs

    Senior Manager, Branding Strategy - Singapore - Mount Elizabeth Hospital

    Mount Elizabeth Hospital
    Mount Elizabeth Hospital Singapore

    3 days ago

    Default job background
    Full time Tourism / Travel / Hospitality
    Description

    The Role


    Are you ready to be a passionate brand champion for a dynamic international group with a vision to be the world's most trusted healthcare services network

    Your place in the big picture

    With our ever-growing network of 80 hospitals in 10 countries, IHH Healthcare stands for excellence in healthcare, leading the healthcare industry.

    Our purpose is to touch lives and transform care and this role is pivotal to that purpose. With seven powerful and consistent brands, we can nurture deep and meaningful relationships with our stakeholders and build trust.

    Ensuring those brands are meticulously developed, maintained and followed across all visual, verbal and experiential touchpoints will be your role and your challenge.

    So come join our circle of trust and be part of a team making a difference in people's lives.

    Your role in summary
    You are the guardian who will champion brand integrity across all brand touch points and communication. It's you who will drive and optimise the execution of strategies for IHH Group's brands internationally. You will partner with brand agencies and freelancers to develop exciting new branding projects. You will also keep our brands relevant with your eye on industry trends, changes, and opportunities.

    Key accountabilities


    Your primary responsibilities
    . To review and implement branding strategy across the IHH Group
    . To review, develop, improve and launch brand guidelines
    . To manage external agencies
    . To regularly review competitors' branding activity through industry research
    . To be a powerful advocate of the IHH Group's brands and educate stakeholders to drive results
    . To manage the IHH Brand Portal
    . To help markets to improve their execution of marketing communication pieces
    . To develop Branding training modules on Learning Management System (LMS)
    . To collaborate with colleagues across different functions/regions to coordinate and deliver all branding initiatives

    Qualifications & Experience


    Your credentials and skills
    . A degree in Marketing/Branding or the equivalent
    . At least 8 years of experience in branding/marketing or communication roles
    . Experience in healthcare industry is NOT required
    . Experience of working in a global setup
    . A proven ability to develop brand strategies
    . Excellent project management skills
    . Exemplary verbal and written communication skills

    Your personal qualities
    . A passionate, positive, assertive, and yet empathetic attitude, with exceptional 'soft skills' to enable delivery with a high level of collaboration and partnership
    . The ability to manage multiple projects simultaneously
    . The ability to work autonomously and thrive in a fast-paced environment
    . Analytic acumen, strategic thinking, learning agility and a can-do attitude
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