- Plan and execute end-to-to marketing communication campaigns and initiatives to increase the Singtel Dash / Singtel Protect brand awareness and equity for assigned product(s), covering both online and offline deployments
- Work closely with and manage various stakeholders/ external vendors to support -brand launches and campaigns
- Monitor progress of campaigns and submit reports of performance
- Manage and learn how to create meaningful experiences in both digital and physical spaces for our communities
- Develop engagement strategies to keep our core customers engaged with Singtel Dash and encourage behaviours as our brand ambassadors
- Support in organising and executing exciting, educational events that leave a lasting impression on our existing communities and new users
- Develop social media strategy to meet business KPIs, as well as conceptualise and implement social media campaigns to grow followers and sustain an engaging audience experience for Dash / Singtel Protect
- Function as subject matter expert for social media, sharing best practices and leading key social media initiatives
- Manage and develop engaging content for all digital channels
- Research and analyse digital media trends to improve social media presence and campaign efficacy
- Support Dash / Singtel Protect business stakeholders for promotional launches, including (but not limited to) copywriting, creative brief to design team, coordinating with stakeholders to ensure a smooth launch, performance marketing
- Support the marketing team in operations tasks and other ad-hoc tasks as assigned
- Currently enrolled in a Diploma in Marketing, Business, or a related field.
- Strong organizational skills with the ability to manage multiple tasks and deadlines effectively.
- Excellent communication skills, both written and verbal.
- Proficiency in Microsoft Office Suite and productivity tools.
- Proactive attitude with a willingness to learn and contribute to a dynamic team environment involving multiple stakeholders.
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Description
At Singtel, our mission is to Empower Every Generation. We are dedicated to fostering an equitable and forward-thinking work environment where our employees experience a strong sense of Belonging, to make meaningful Impact and Grow both personally and professionally. By joining Singtel, you will be part of a caring, inclusive and diverse workforce that creates positive impact and a sustainable future for all.
Be a part of something BIG
Singtel Dash is the all-in-one mobile e-wallet that lets you pay, remit, save, invest and insure from one app.
Your role as a marketing intern with the Singtel Financial Lifestyle Services (FLS) marketing team will open you to the world of consumer marketing for a mobile wallet. You will be involved in campaigns management while leading discussions with various stakeholders to contribute positively to business growth.
Make an Impact by:
Brand Management
Community Building and Engagement
Digital/Social Media Management
Campaign Management and Marketing Support
Skills for Success: