- Design, develop, and maintain marketing automation campaigns using Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder).
- Implement personalization and segmentation strategies leveraging AMPscript, SQL, and SSJS.
- Integrate Marketing Cloud with Salesforce CRM and other external systems via APIs and data extensions.
- Collaborate with marketing, sales, and IT teams to define requirements and deliver scalable solutions.
- Monitor campaign performance, analyze KPIs, and provide actionable insights to improve engagement and conversion.
- Ensure data quality, compliance with GDPR/CCPA, and adherence to best practices in email deliverability.
- Bachelor's degree in Computer Science, Marketing, or related field.
- 2–5 years of experience working with Salesforce Marketing Cloud or similar platforms.
- Proficiency in AMPscript, SQL, HTML/CSS, and JavaScript for email and landing page customization.
- Experience with Journey Builder, Automation Studio, and Contact Builder.
- Strong understanding of digital marketing, customer journeys, and campaign analytics.
- Salesforce certifications (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant) are a plus.
- Excellent communication skills and ability to work in cross-functional teams.
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Salesforce Marketing Cloud - Latin America - Perficient

1 day ago
Description
Why is Perficient the best option?
Perficient is a leading global digital consultancy and has a presence around the globe transforming and connecting the most prominent brands with their customers. At Perficient, we seek to grow alongside professionals promoting agile cultures and values as we challenge, champion, and celebrate our people for us to build a great future together.
Job Summary
We're looking for a Salesforce Marketing Cloud,to design, implement, and optimize marketing automation solutions that drive customer engagement and business growth. The ideal candidate will have strong technical expertise in Salesforce Marketing Cloud, combined with a solid understanding of digital marketing strategies and customer journey design.
Responsabilities
Requirements:
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