- Own the overall marketing strategy, conceptualization and execution of plans in APAC
- Develop a comprehensive understanding of brand portfolio, competition and customer needs and support strategy, execution and market roll-out of brand initiatives
- Collaborate closely with in-country Sales and Marketing and cross-functional teams to ensure a robust marketing strategy, product positioning, messaging, branding and activation are in place
- · Increase awareness, recommendation, usage and purchase of brand portfolio through active engagement with KOLs
- Provide compelling consumer / patient insights, including conceptualization and conducting market researches, and apply them to develop and differentiate marketing concepts, evidence-based claims as well as product experience
- Development of APAC regional campaigns (for local markets implementation and roll-out) targeted at consumers and KOLs
- Support channel partners in preparation for product launches and work closely with the regional teams in opening new markets as necessary
- Develop and maintain close working relationship with country teams to achieve alignment on strategies, plans and action
- 10 -15 years of marketing experience in pharmaceutical/ FMCG/ Health & Beauty industry.
- Energetic, dedicated with strong presentation skills.
- Interested applicants may apply by sending in your updated résumé (in MS Word format) to my email or apply directly:
- Consultant: Tan Weixiang
- EA personnel reg. no.- R1658660
- EA License No. 17C8502
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Associate Marketing Director - Singapore - INTEGRITY PARTNERS PTE. LTD.
Description
Roles & ResponsibilitiesOur client is a branded pharmaceutical MNC. They are looking for a qualified associate marketing director to be responsible for strategic planning and execution of marketing campaigns for both B2B and B2C, thus expanding market share across APAC.
Responsibilities
Requirements
How to Apply:
Strategic Planning
Leadership
Channel Partners
Product Marketing
Marketing Strategy
FMCG
Marketing Communications
Marketing
Content Marketing
B2B
Digital Marketing
Integrated Marketing
Beauty Industry
Brand Awareness