Digital Marketing Manager - Singapore - KENNETH & CO PTE. LTD.

KENNETH & CO PTE. LTD.
KENNETH & CO PTE. LTD.
Verified Company
Singapore

14 hours ago

Wei Jie

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Wei Jie

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Description

Responsibilities

Digital Marketing:

  • Proactively plan creative, compelling, and targeted digital communications activity and campaigns
  • Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions
  • Monitor and analyse the performance of advertising platforms and performance marketing providing regular reports and optimise the performance
  • Create and execute social media campaigns that will generate leads, drive quality traffic and fans/followers engagement
  • Plan and execute monthly newsletter
  • Oversee photo and video shoot to develop creative assets to be implemented on digital and social channels
  • Community management on social media accounts
  • Manage multiple social media accounts using Business Manager, ActiveCampaign, etc.
  • Generate monthly reports on social media performance with the ability to study and analyse figures to improve campaign performance

Administration:

  • Prepare monthly marketing reports related to digital marketing initiatives
  • Regular update on weekly marketing status report
  • Provide digital marketing services support for key departments
  • Assist to evaluate requests for media stays (websites, bloggers, etc.) and digital advertising for the approval of the Director of Marketing and Communications
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