Jobs

    Digital Marketing Executive/Manager - Singapur, Singapore - ARCC OFFICES PTE. LTD.

    ARCC OFFICES PTE. LTD.
    ARCC OFFICES PTE. LTD. Singapur, Singapore

    Found in: Talent SG 2 C2 - 1 day ago

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    Description
    Roles & Responsibilities

    Digital Marketing Job Requirements and Responsibilities:

    · Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

    · Designs, builds, and maintains our social media presence.

    · Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

    · Identifies trends and insights and optimizes spend and performance based on the insights.

    · Brainstorms new and creative growth strategies through digital marketing.

    · Plans, executes, and measures experiments and conversion tests.

    · Collaborates with internal teams to create landing pages and optimize user experience.

    · Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

    · Identifies critical conversion points and drop off points and optimizes user funnels.

    · Collaborates with agencies and other vendor partners.

    · Evaluates emerging technologies.

    · Provides thought leadership and perspective for adoption where appropriate.

    Education, Experience, and Licensing Requirements:

    · Bachelor's or master's degree in marketing or a related field

    · May be considered for a assistant Manager / Manager position depending on your experience

    · Proven working experience in digital marketing, particularly within the industry

    · Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

    · Experience in optimizing landing pages and user funnels

    · Experience with A/B and multivariate experiments

    · Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

    · Working knowledge of ad serving tools (e.g., Facebook, Linkedin etc.)

    · Solid knowledge in Social Media Management (eg. Content Creation)

    · Experience in setting up and optimizing PPC campaigns on all major search engines

    Tell employers what skills you have

    Licensing
    Ad Serving
    Growth Strategies
    Customer Experience
    Social Media
    User Experience
    Social Media Management
    Thought Leadership
    Display Advertising
    Digital Marketing
    Database Marketing
    Facebook
    Google Analytics
    PPC
    LinkedIn
    Marketing Analytics
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