Brand Manager - Singapore - HAACH GLOBAL PTE. LTD.

HAACH GLOBAL PTE. LTD.

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

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Develop overarching campaign strategy, channel plan and messaging framework to deliver business outcomes for our brands

Inspire cutthrough creative campaigns through quality market insights, consumer insights, or business insights
Work collaboratively and iteratively with the group's inhouse creative team to develop ideas that deliver cutthrough and create unwavering brand love
Execute campaigns with precision and tenacity, optimising for performance along the way
Develop and maintain the right professional networks, suppliers, agencies, and internal stakeholder relationships to ensure the best work at the best price goes out the door
Manage budgets, timelines for the campaigns and special projects assigned
Channels: Paid (Digital advertising, Platform marketing), Earned (Press, Influencers, UGC, Partnerships), Owned (Web, Social, CRM, Events, Activations)

Brand Portfolio Development

Identify new growth opportunities for brands and businesses through a combination of market research, consumer research and industry intel
Develop and nurture a network of internal/external specialists to collaborate on growth opportunities
Work across disciplines and stakeholders to deliver brand and business outcomes

Group Thought Leadership

Work/lead interdisciplinary teams to realise group vision of becoming thought leaders and employers of choice
Frame, shape and pitch for new businesses/new tenders

Technical skills

Brand Strategy including branding, brand architecture, brand portfolio management
Consumer research, data analysis and insights development
Marketing strategy including value proposition, messaging, customer segmenting, channel plan, content plan
Design Thinking applied to campaigns and invenue experiences
Partnership structuring and negotiation
Budgeting and P&L management
Growth marketing and CRM are a plus, not a requirement
Not just problem solvers but opportunity finders

Soft Skills

Requirements:

At least 5 years of relevant work experience in a similar client role, or advertising/marketing/consulting agency
Ability to cultivate relationships to leverage for business growth opportunities
Ability to multitask, prioritize and immediately respond to internal and external key stakeholders in a professional manner that maintains and develops relationships
Highly organized and attentive to detail
Strong leadership, presentation and interpersonal skills
Excellent communication and writing skills
Strong work ethic and selfstarter
Extremely comfortable in a fastpaced, entrepreneurial environment with limited resources

Assistant SPA Manager