Senior Marketing Specialist - Singapore - Snaphunt Pte Ltd

Snaphunt Pte Ltd

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Company

Snaphunt Pte Ltd

Designation

Senior Marketing Specialist

Date Listed

11 May 2023

Job Type

Entry Level / Junior Executive

Full/Perm

Job Period

Immediate Start, Permanent

Profession

Marketing / Public Relations

Industry

Computer and IT

Location Name

Singapore

Allowance / Remuneration

$3,500 - 4,500 monthly

Company Profile

Our client is part of the Asiasoft group of publishing companies with a presence in Singapore, Malaysia, Thailand, Vietnam, Indonesia, and the Philippines, serving over 49.5 million registered gamers.

They publish major game titles such as MapleStory, and Audition.

Job Description:

Leadership Role
Fantastic work culture
Flexible working options

The Job
Our client is looking for a Senior Marketing Specialist to join the team

Your responsibilities will include:

Developing and executing marketing campaigns that encompass user acquisition, brand awareness, product marketing, community events both online and offline, OOH and ATL, as well as UTL advertising
Working closely with product teams to develop marketing strategies that align with overall company goals.
Collaborating with external partners, vendors, and agencies to ensure seamless execution of marketing campaigns, including digital advertising and social media campaigns
Managing and optimizing digital advertising campaigns across multiple channels, including search, social media, programmatic, and mobile advertising.
Analyzing and reporting on the effectiveness of marketing campaigns and providing recommendations for optimization.
Developing and maintaining strong relationships with customers and stakeholders.
Staying uptodate with industry trends and best practices and incorporating them into marketing strategies as appropriate.
Managing a team of marketing specialists and providing guidance and mentorship as needed.
Providing comprehensive weekly and monthly reports to the project manager and to other related departments, keeping them abreast of campaign progress and major issues,
Housekeeping and maintaining all platforms and tools related to the management of campaigns and merchandising inventories

Skills required:

You possess a bachelor's degree in marketing or a related field.
You have a minimum of 3 years of experience in a senior marketing role, preferably in the online gaming industry.
You have a proven track record of developing and executing successful UA, branding, product, and digital marketing campaigns.
You have strong analytical and problemsolving skills and the ability to use data to inform marketing decisions.
You have excellent communication and interpersonal skills and the ability to build strong relationships with customers and stakeholders.
You have a strong understanding of digital advertising platforms, including Facebook, Google Ads, programmatic advertising, and mobile advertising.
You have knowledge of social media platforms, including Facebook, Twitter, Instagram, and YouTube, and experience managing social media campaigns.
You have an affinity for online gaming and a deep understanding of the industry in the local consumer market.
You have the ability to work in a fastpaced, deadlinedriven environment.
You are able to work independently with a keen sense of ownership and responsibility.
You are willing to work long and/or irregular hours when required.
You have experience in managing a team of marketing specialists is preferred.
You have strong knowledge of MapleStory is an added advantage.

Ref:
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Application Instructions

Agent Note This position is posted on behalf of a client by a third party agent.