Jobs

    Senior Marketing Executive - Singapore - AXS PTE. LTD.

    AXS PTE. LTD.
    AXS PTE. LTD. Singapore

    1 week ago

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    Description
    Roles & Responsibilities

    JOB DESCRIPTION

    The Senior Marketing Executive is responsible for managing end-to-end marketing initiatives and development of creative content (online and offline) to generate awareness and drive usage of services/products for the various business units. You will also play an important role in the building of the company brand profile and achieving business objectives.

    RESPONSIBILITY

    • Support and deliver strategic internal and external marketing plans that creatively drive brand awareness and business objectives.
    • Manage end to end marketing campaigns/promotions and activities (including conceptualising, creative development and implementation) to drive brand awareness and usage of services/products.
    • Liaise with internal stakeholders and external vendors to ensure end-to-end delivery of marketing campaigns in an organised and timely manner.
    • Manage and develop online and offline materials to support the marketing, business and corporate teams - brochures, step guide, ad banners, and ensuring alignment to company's brand guideline.
    • Assist in the management and development of digital content for social media and other digital media (including AXS website) to create awareness and engage community.
    • Work closely with creative team to develop awareness videos - step guides, product awareness, brand awareness, HR activities, corporate activities to be shared on AXS social platforms.
    • Tracking the effectiveness of marketing campaigns and reporting results to keyholders.
    • Assisting with research on target audience, competitor analysis, industry trends and insights that inform marketing decisions.
    • Conduct and/or support key customer meetings and presentations
    • Copywriting and proofreading of marketing content/articles in bilingual.
    • Stay abreast with the latest digital marketing, social media trends, digital content to identify/explore new marketing opportunities.
    • Provide support to other corporate functions to promote strategic initiatives.
    • Handle basic marketing administrative matters, as required by the business.
    • Provide leadership, guidance, and mentorship to the team to ensure effective execution of marketing strategies.

    JOB REQUIREMENTS

    • Diploma or Degree in Marketing, Communications, Business or any relevant discipline.
    • At least four (4) years of relevant marketing experience, including digital marketing (including social media, email campaigns, video marketing).
    • Experience in social media marketing, SEO, SEM, Google Ads, Google Analytics, Google Tag Manager is preferred.
    • Strong command of written English, with experience in copywriting.
    • Excellent interpersonal and communication skills in managing third parties and internal stakeholders.
    • Able to manage multiple tasks and have good project management skills.
    • Prior experience in B2C and B2B marketing will be advantageous.
    • Familiarity with operating professional cameras, lighting & audio gear, and support equipment will be advantageous.
    Tell employers what skills you have

    Management Skills
    marketing plan
    Digital Media
    SEM
    Marketing ROI
    Social Media
    B2B Marketing
    marketing tool
    Marketing Communications
    B2B
    Digital Marketing
    Copywriting
    Social Media Marketing
    marketing data
    Google Analytics
    SEO
    Proofreading
    Brochures
    Brand Awareness
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