- Develop a thorough understanding of the SkillsFuture landscape including relevant programmes and initiatives
- Segment and analyse customer data sets to deduce meaningful profiling insights
- Personalise digital outreach efforts based on user profiles such as user behaviour, preferences, and demographics to improve customer experience and engagement
- Develop compelling campaigns and calls-to-action to drive open rates, click-through rates, and conversions
- Generate reports to monitor and analyse digital campaign performance
- Collaborate with cross-functional teams to ensure seamless coordination of marketing campaigns with other digital touchpoints
- Constantly innovate to improve digital engagement by staying current on industry best practices and trends and apply relevant techniques to improve campaign performance
- Work with the system development teams to enhance existing systems by reviewing processes, requirements and conducting user acceptance tests
- Possess tertiary qualifications
- Have 3-7 years of experience in user interface and design experience
- Possess a good understanding of different customer segments (e.g. characteristics, behaviours and needs) and design services around customer journey and experience
- Possess good experience in setting up and establishing systems, processes and resources (including outsourced partners) needed to deliver services effectively and efficiently
- Able to develop and implement engagement programmes to obtain buy-in from the public and internal stakeholders (i.e. government agencies) on policies
- Possess the ability to create and deliver a seamless service experience that meets the needs of user through the craft of tying together human, digital, and physical interactions, over time, across a journey (in conjunction with policy, process, digital enablers)
- Enjoys working with data and mining insights to address business needs
- Intermediate proficiency in Excel or equivalent
- Self-motivated and results-driven
- Able to work independently but also a team player in a fast-paced environment
- Works well under pressure and given timelines
- Some coding knowledge (HTML/ampscript) will be an advantage
- Passionate about jobs and skills issues and in helping individuals make informed upskilling and reskilling decisions
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Careers@Gov Singapur, Singapore[What the role is] · Reporting to the Team Lead, the candidate will be required to perform the following key tasks:[What you will be working on] · 1. Develop a thorough understanding of the SkillsFuture landscape including relevant programmes and initiatives · 2. Segment and anal ...
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OCBC Bank Singapur, Singapore TemporaryInternship: Group Human Resources, People Analytics and Engagement, HR Marketing [August December2024] NC ) Description · Learning Objectives: · Interns will learn about · Employer Branding · Social Media Marketing · Employee Engagement · Internal Communications · ...
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Manager / Senior Manager, Digital Engagement and Analytics (PED) - Singapur, Singapore - GovTech Singapore
Description
[What the role is]Reporting to the Team Lead, the candidate will be required to perform the following key tasks:
[What you will be working on]
[What we are looking for]
Successful candidates will be offered a 2-year contract in the first instance and may be considered for an extension or be placed on a permanent tenure