Jobs

    SEM/ Performance Marketing Director - Singapur, Singapore - Kaliber Asia

    Kaliber Asia
    Kaliber Asia Singapur, Singapore

    1 week ago

    Default job background
    Full time
    Description

    WHO ARE WE?

    Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy, and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M in experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries, and a welcoming company culture.

    Requirements

    ABOUT THE ROLE

    We're looking for a director-level professional with over 8 years experience in the Performance Marketer vertical who will be accountable for our entire performance department. With a strong grounding in and deep understanding of the Digital Marketing world, you will be an effective strategist and fixated on driving performance in the team and for the clients. Being a tool-agnostic individual, you will be pushing boundaries and constantly refining strategies and tactics to achieve KPIs in a business-sustainable manner. You believe in our framework of delivering 1-to-1 user messaging through performance marketing tools and have a keen eye for both Brand (Creative) and Performance.

    RESPONSIBILITIES

    Delivery Management (40%)

    • Drive the Performance Team to achieve client KPIs
    • Directly contribute to the management of top tier clients
    • Maintain an overview of resourcing, budget pacing and goal pacing across all clients and teams
    • Own the performance and budget pacing of key accounts and drive the performance team to achieve KPI
    • Develop marketing strategies and direction for new clients - groom performance managers to adopt learnings of your strategies
    • Contribute to the onboarding of new clients by creating media plans and performance roadmap in collaboration with the Performance Team
    • Signs-off on media plans and performance roadmaps
    • Work closely with Data team on producing solutions that will drive the efficiency in reporting, insights and campaign management
    • Constantly reviewing the operation of the Performance Team and drive efficiencies in delivering significant impact
    • Review time tracking report to

    Business Development & Commercial Management (30%)

    • Drive revenue growth by identifying opportunities to sell additional services based on the needs of clients
    • Secure account stability and profitability by ensuring client happiness in a business-sustainable manner
    • Develop best practices, processes, and SOP in delivering successful account management
    • Contribute to resource planning and business forecasts
    • Ensuring the team is delivering within the scope of work and managing scope-creep

    Team Management and Development (30%)

    • Set the standard for performance road mapping, project management, media planning, campaign experimentation, and budget management
    • Lead and develop Performance Managers, and Performance Specialists
    • Develop our internal processes by documenting procedures, streamlining work, improving communications between teams, and owning the onboarding process of clients and new hires
    • Conduct individual development plan and performance review with direct reports
    • Observe and coordinate training for development areas at an individual and team level
    • Be proactively involved in training and development of performance members; developing the skills of team through on-the-job coaching, support, and guidance
    • Ensuring the team's adherence to the correct processes and following best-practice
    • Strong pulse on productivity (client hours bought vs actual delivery)

    Ideal candidate:

    • 8+ years of managing successful performance marketing teams ideally at an agency or ad tech provider
    • 3+ year of people management experience
    • Proven track record in creating effective operations and driving significant impact in the management of paid campaigns
    • Strong entrepreneurial skills
    • Strong analytical skills
    • Demonstrated success in managing numerous client campaigns and managed over $5M in annual advertising spends
    • Expert proficiency in Paid channels: Search, Social (Facebook, IG, LinkedIn, TikTok, etc), Programmatic, Video Ads, Display, and Email
    • Elasticity to manage from strategy to planning, to execution, to optimization, to strategic refinement
    • Excellent people leadership capabilities
    • Superb communication skills (written, verbal) and collaboration skills (co-located, hybrid, virtual)
    • Comfort working in fast-paced geographically dispersed teams

    Benefits

    • Hybrid-Remote team
    • Flexible working hours
    • Fast-growing startup company
    • Friendly work environment
    • Paid time off, including sick leaves and emergency leaves
    • Provision for company-owned laptop
    • Opportunities to develop into senior management roles
    • and more

    NOTE: We are looking for candidates who are open to a hybrid, but flexible working set-up

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