Product Manager - Singapore - L'OREAL SINGAPORE PTE. LTD.

L'OREAL SINGAPORE PTE. LTD. Singapore

2 days ago

Description

Roles & Responsibilities

Key Job Accountabilities:

Orchestrate the launches and push growth of pillar products, to contribute to continued growth for the brand and the consumer relationship.

Collect and analyse consumer and market insights and competition strategies to make recommendations to management
Implement new launches, maintain growth in pillar products and animate core catalogue
Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
Adapt communication material (imagery, digital, point of sale)
Mobilize and work with other departments (sales, logistic, education, etc.) and partner agencies to build broader business strategy; meet the deadlines
Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
Manage PPP budget and ensure sales forecast accuracy
Effectively prepare clear messages for senior management

Specific to selective divisions:

Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
Implement the retail strategy working hand-in-hand with the retail and education team and ensure the proper implementation of retail materials (services, advice, etc.)

Specific to CPD:

Make recommendations on media, implement media and promotion plans, and ensure implementation of trade marketing plan

Key Skills:

Market & Consumer Insight

Identifies market drivers
Translates trends and consumer knowledge into meaningful insights

Brand Development

Thinks brand strategy
Imagines disruptive products & services
Develops integrated campaigns that work
Integrates retail & shopper expertise

Activation Excellence

Delivers excellence with agility and rigor
Integrates sustainable, business consciousness

Collaborative Leadership

Creates collaboration for bigger success
Shares & leverages best practices

Requirements:

University graduated or above, preferable in Business, Marketing or related discipline
Minimum 3 years of experience
In-depth knowledge of beauty products/categories
Experienced in research and market data analysis
Knowledge of travel retail dynamics/environment and competitors, markets trends and consumers
Good Financial Sense and good understanding of luxury service industry
Willing to learn, goal-oriented, able to work under pressure
Good communication and interpersonal skills

Tell employers what skills you have

Market Research
Leadership
Data Analysis
Interpersonal Skills
User Experience
Agile
Strategy
Business Strategy
Product Management
Product Development
Pricing
Brand Development
Trade Marketing

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