Manager, Insights - Singapore - GOODYEAR SINGAPORE TYRES

GOODYEAR SINGAPORE TYRES Singapore

1 week ago

Description

Roles & Responsibilities

The position will primarily be responsible for fueling data driven decision making at Goodyear. This includes the entire gamut of data analysis from basic descriptive data analysis to using advanced predictive techniques. Data storytelling is a key aspect of the role as the analytics will need to be connected to the business strategy and drive actionability.

A secondary objective of the role is to assist with market research initiatives in line with the APAC business strategy. Lead / Coach multiple APAC markets on the entire market research process, including research design, sampling strategy, data collection, data analysis plan, providing key learnings and making recommendations aligned to business objectives. This role encompasses all phases of research along the brand's lifecycle continuum, including brand tracking, segmentation and positioning, brand health and product life cycle management activities.

The role will report to the regional Consumer Insights & Analytics Director and will work closely to define the APAC Insights & Analytics strategy.

All of the above will require:

1. Working closely with in-market teams, cross functional teams (e.g. Supply chain, Trade Marketing etc. ), and data/research agencies

2. Presenting data and insights to the stakeholders?

3. Training teams across APAC

4. Planning, budgeting, and engaging with procurement for RFPs and payments.

5. Ensuring continuous alignment and strategic partnership with APAC and Country Marketing and Executive Leadership.

Tell employers what skills you have

Market Research
Sampling
Leadership
Data Analysis
Segmentation
Supply Chain
Marketing
Strategy
Business Strategy
Procurement
Budgeting
Storytelling
Decision Making
Trade Marketing
Research Design

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