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Digital Marketing Executive - Singapur, Singapore - SCCCI
1 week ago
Description
Responsibilities
Graphic Design:
• Produce visually captivating designs for a diverse range of marketing collateral, encompassing digital ads, social media graphics, brochures, presentations, infographics, and more.
• Establish and uphold a uniform brand identity across all design elements.
• Work collaboratively with the marketing team to translate marketing strategies into visually appealing materials that resonate with the target audience.
Content Creation:
• Formulate engaging and compelling content aligned with the brand's messaging and marketing objectives.
• Generate original ideas for both visual and written content suitable for various channels.
Digital Marketing:
• Formulate and execute creative marketing campaigns to effectively showcase our programmes/services.
• Oversee and optimize digital advertising initiatives, including social media campaigns and online ad placements.
• Monitor and analyze campaign performance metrics to continually enhance marketing strategies.
• Regularly post on social media platforms like Facebook, LinkedIn, and/or other identified channels.
Multimedia Production:
• Develop multimedia content, including videos and animations, to augment marketing campaigns and promotional materials.
Requirements
• Bachelor's degree in Graphic Design, Marketing, Communication, or a related field. A combination of education and relevant work experience will also be considered.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent tools.
• Solid understanding of marketing principles and strategies.
• Strong written and verbal communication skills.
• Experience in digital marketing, including social media management and online advertising.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Creativity and a strong eye for design aesthetics.
• Strong attention to detail and a commitment to producing high-quality work.
• Portfolio showcasing a diverse range of design projects and marketing campaigns.
• Flexibility in working hours due to come out-of-hours events, eg. Open House, Information evenings, road shows, etc.