- Work closely with the business to plan, develop and deliver measurable, data-driven, digital-first strategic marketing campaigns to support the business strategy and optimise lead generation across touchpoints
- Responsible to drive and deliver a seamless omni-channel experience through integration of all marketing channels including digital, social and traditional
- Drive regular management and reporting against performance of all marketing campaigns to identify opportunities, improvement areas and measure ROI
- Utilise strong analytical ability to evaluate and translate data on various digital platforms and client feedback into actionable insights to optimise spend and performance
- Collaborate with internal teams to continually evaluate and experiment with new and creative ideas to optimise client conversion
- Build strong partnerships and communication with key internal stakeholders
- Any other duties as assigned
- Bachelor's degree in marketing or communications
- Minimum 3-5 years marketing / digital marketing experience preferably in professional services or B2B environment
- Utilise strong analytical ability to evaluate and translate data on various digital platforms and client feedback into actionable insights to optimise spend and performance
- Must be able to lead strategic conversations with diverse teams of people
- Technical understanding of various digital channels, tactics, best practices and analytics
- Outcome-driven with exceptional project management and communications skills are essential
- Critical thinker, highly creative with strong problem-solving and analytical skills
- Strong team player and collaboration skills to work across multiple stakeholders to deliver the best results
- Must be able to knit together disparate sources of information into a strong strategic narrative
- Flexible approach in order to handle fluctuating work volumes and able to work under pressure.
- Fluent in professional English
- High level of integrity, sense of urgency and attention to detail to deliver high quality and accurate outputs with a can-do attitude
- Self-driven and resilient with an agile, entrepreneurial and analytical mindset to drive measurable change
- Solid commercial focus - sensitive to business needs and requirements but also solution-orientated
- Strong organisational, time management and communication skills
- Strong tenacity, flexible and resourceful to clear roadblocks with maturity to interact with and influence stakeholders at all levels of the organisation and across business lines, respect for diversity of opinions and styles
- Dedicated to supporting your colleagues and stakeholders as part of a high-performing team with a commitment to service excellence
- Ability to think creatively and innovatively, upskill with evolving digital marketing landscape to bring in creative/fit for purpose solutions for the organisation
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Strategic Marketing Senior Associate - Singapur, Singapore - PricewaterhouseCoopers GHRS Pte Ltd
Description
Description
& SummaryThe Marketing and Communications department focuses on the firm's go-to-market strategies around client issues in key targeted segments to drive revenue growth. We work across all lines of service and industries to act as the voice of the client through the use of insights and analytics. We support our internal clients in deepening relationships and building trust with new clients in the marketplace.We are seeking a data-driven and technology-savvy strategic marketer to focus on driving business growth via demand and lead generation. You will develop and drive integrated marketing strategy through business targeting and optimisation of experiences delivered across various channels, ensuring measurable business growth and ROI. You will have a clear and articulate vision of how marketing can proactively enable a seamless end-to-end customer journey from discovery through purchase and advocacy. The role sits within the Marketing & Communications team and reports to the Strategic Marketing & Events Lead.
How will you value-add?
About you
Competencies
Education
Degrees/Field of Study required:Degrees/Field of Study preferred:Certifications
Required Skills
Optional Skills
Desired Languages
Travel Requirements
Not SpecifiedAvailable for Work Visa Sponsorship?
YesGovernment Clearance Required?
NoJob Posting End Date
