- Create and implement a comprehensive array of global community programs aligned with RazerStore's goals and objectives
- Identify key community trends and insights to continuously optimize engagement and traffic at RazerStore
- Act as RazerStore brand representative in the gaming communities, embodies company's values and vision
- Design, plan, and coordinate global community events, tournaments, and initiatives at RazerStore
- Develop and implement promotional campaigns best practices leading up to community events to generate excitement and anticipation
- Leverage social media, influencers, and other channels to create buzz and drive participation.
- Ensure consistency in brand messaging and visual identity across all community touchpoints.
- Develop comprehensive calendar of global RazerStore community events, including tournaments, meet and greet, live streams, watch parties and exclusive product launches
- Ensure that events are inclusive and accessible to a diverse audience, considering different time zones and language preferences
- Closely work with Global Marketing and Regional store teams to strengthen collaboration with gaming influencers and content creators
- Forge strategic partnership with universities, gaming club, eSports organization to amplify the reach and impact of community events at RazerStore
- Design and implement reward programs for community members participating in events, fostering a sense of loyalty and appreciation
- Collaborate with the BUs to create exclusive in-game items, merchandise, or other incentives for active community involvement
- Implement leaderboards, badges, and recognition systems to highlight top performers and contributors
- Manage the RazerStore social media, ensuring consistent and positive engagement with the gaming community
- Implement SOPs to respond community feedback and inquiries in a timely and professional manner
- Encourage and amplify user-generated content that show cases The community's experiences with our gaming hardware at RazerStore.
- Conduct thorough post-event analysis, including attendee feedback, viewership metrics, and social media impressions
- Generate comprehensive reports to assess the success of events and identify areas for improvement
- Bachelor's degree in Marketing, Communications, Business, or a related field
- Proven experience in community management
- Demonstrated success in developing and executing community strategies
- In depth understanding of gaming culture, trend, and the gaming hardware market
- Familiarity with popular gaming platforms, titles, and emerging technologies
- Excellent written and verbal communication skills
- Ability to explain complex ideas effectively to senior stakeholders
- Experience in social media platforms and community engagement tools
- Strong grasp of social media trends and best practices
- Analytical mindset with the ability to interpret data and make data-driven decisions
- Proficiency in using analytical tools to measure effectiveness of the community programs
- Proven leadership skills in leading a team
- Ability to guide cross functional teams and collaborate effectively
- Strong project management skills with the ability to plan, execute, and evaluate community events and initiatives
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Global Head of Store Marketing - Singapur, Singapore - Razer
Description
Job Responsibilities :
We are seeking a dynamic and experienced Global Head of RazerStore Marketing & Community to lead our RazerStore community engagement initiatives. The ideal candidate will be passionate about gaming, possess excellent communication skills, and have a proven track record of building and managing successful global community programs.Community Programs
Community Events
Event Planning and Execution
Reach and Partnership
Reward Community Program
Social Media
Social and Post Event Analysis
Pre-Requisites :
Are you game?