Jobs

    Global Head of Store Marketing - Singapur, Singapore - Razer

    Razer
    Razer Singapur, Singapore

    3 days ago

    Default job background
    Full time
    Description

    Job Responsibilities :

    We are seeking a dynamic and experienced Global Head of RazerStore Marketing & Community to lead our RazerStore community engagement initiatives. The ideal candidate will be passionate about gaming, possess excellent communication skills, and have a proven track record of building and managing successful global community programs.

    Community Programs

  • Create and implement a comprehensive array of global community programs aligned with RazerStore's goals and objectives
  • Identify key community trends and insights to continuously optimize engagement and traffic at RazerStore
  • Act as RazerStore brand representative in the gaming communities, embodies company's values and vision
  • Community Events

  • Design, plan, and coordinate global community events, tournaments, and initiatives at RazerStore
  • Develop and implement promotional campaigns best practices leading up to community events to generate excitement and anticipation
  • Leverage social media, influencers, and other channels to create buzz and drive participation.
  • Ensure consistency in brand messaging and visual identity across all community touchpoints.
  • Event Planning and Execution

  • Develop comprehensive calendar of global RazerStore community events, including tournaments, meet and greet, live streams, watch parties and exclusive product launches
  • Ensure that events are inclusive and accessible to a diverse audience, considering different time zones and language preferences
  • Reach and Partnership

  • Closely work with Global Marketing and Regional store teams to strengthen collaboration with gaming influencers and content creators
  • Forge strategic partnership with universities, gaming club, eSports organization to amplify the reach and impact of community events at RazerStore
  • Reward Community Program

  • Design and implement reward programs for community members participating in events, fostering a sense of loyalty and appreciation
  • Collaborate with the BUs to create exclusive in-game items, merchandise, or other incentives for active community involvement
  • Implement leaderboards, badges, and recognition systems to highlight top performers and contributors
  • Social Media

  • Manage the RazerStore social media, ensuring consistent and positive engagement with the gaming community
  • Implement SOPs to respond community feedback and inquiries in a timely and professional manner
  • Encourage and amplify user-generated content that show cases The community's experiences with our gaming hardware at RazerStore.
  • Social and Post Event Analysis

  • Conduct thorough post-event analysis, including attendee feedback, viewership metrics, and social media impressions
  • Generate comprehensive reports to assess the success of events and identify areas for improvement
  • Pre-Requisites :

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • Proven experience in community management
  • Demonstrated success in developing and executing community strategies
  • In depth understanding of gaming culture, trend, and the gaming hardware market
  • Familiarity with popular gaming platforms, titles, and emerging technologies
  • Excellent written and verbal communication skills
  • Ability to explain complex ideas effectively to senior stakeholders
  • Experience in social media platforms and community engagement tools
  • Strong grasp of social media trends and best practices
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Proficiency in using analytical tools to measure effectiveness of the community programs
  • Proven leadership skills in leading a team
  • Ability to guide cross functional teams and collaborate effectively
  • Strong project management skills with the ability to plan, execute, and evaluate community events and initiatives
  • Are you game?



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