- Responsible for product management and marketing planning to drive product awareness, adoption and sell out activities
- Work closely with Business Development Managers on customized promotion and demand planning to drive the market share and manage brand memory portfolio to achieve the sales targets
- Analyze category trends, competitive landscape and conducting regular competitor product benchmarking to ensure market leadership
- Track offline / online presence to ensure product is well-represented in all touchpoints
- Plan product roadmap, pricing strategy with HQ and communicate to all internal stakeholders and external customers
- Planning with various functional teams (Key Account Managers, Marketing and SCM) to drive sell out and execute co marketing campaigns with channel partners
- Work closely with internal stakeholders including SCM, Operation, Finance, Sales and Service team to ensure smooth delivery of product sales and services
- Assist in preparation of weekly & monthly reporting to headquarter & senior management team
- Ensure proper marketing spend and sales deductions through effective management of P&L
- Degree holder with 3-6 years of relevant product marketing or product planning working experience in a similar role with sales targets
- Strong in Microsoft Excel, possess excellent analytical and problem solving skills
- Strong project management skills to manage wide range of programs and stakeholders
- Strong communication and interpersonal skills
- Results-oriented and meticulous. Matured individual, able to deal with stress and fast paced environment
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Senior Specialist, Product Marketing - Singapore - SAMSUNG ELECTRONICS SINGAPORE PTE. LTD.
Description
Roles & ResponsibilitiesSenior Specialist, Product Marketing - Brand Memory
Samsung Electronics Singapore
This is a newly-created product marketing position, responsible for the overall P&L of Brand Memory product category, driving product management and marketing planning across Singapore and a few regional markets.
Requirements:
competitor analysis
Microsoft Excel
Channel Partners
Product Marketing
Product Planning
Interpersonal Skills
B2B Marketing
product planning promotions
competitor reports
product marketing material
Product Management
Project Management
Demand Planning
product marketing activities
Benchmarking
Electronics
B2C Marketing