Senior Specialist - Singapore - Singapore Institute of Management

Singapore Institute of Management

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Senior / Specialist, Regional Marketing

Generate leads for recruitment conversion in assigned countries.

Develop effective marketing strategies, reaching out to prospective students and parents through events, marketing collaterals and campaigns.- Develop and execute marketing plans with emphasis on lead generation including, but not limited to, events and content marketing for assigned markets- Develop marketing messages and identify marketing channels for assigned markets- Organise marketing events, manage projects and support recruitment outreach to increase brand awareness and achieve leads targets- Collaborate and manage relationships and partnerships with key stakeholders (internally and externally)- Adopt a data-driven approach to marketing, monitor the effectiveness of marketing campaigns against key performance indicators- Liaise with agency, media houses & vendors in the development and management of advertisements and marketing collaterals for the assigned markets- Manage assigned marketing budgets, and provide management updates and reports.

Requirements:

Degree in marketing, communications or business with at least 5 years of relevant work experience
Prior experience in marketing and advertising is a must
Ability to work to challenging deadlines in a fastpaced environment
Knowledge of the higher education industry, prior experience in running events and have been in a regional role would be an added advantage
Excellent analytical, interpersonal, organisational and people management skills
Resourceful and meticulous with an eye for details
Resultsoriented with multitasking capabilities
Strong communicator with excellent written and verbal communication skills