Director Sponsorships, Singapore - Standard Chartered
Description
Job:
Marketing, Brand & Communications
Primary Location:
Asia-Singapore-Singapore
Schedule:
Full-time
Employee Status:
Permanent
Posting Date: 11/Jul/2023, 8:23:57 PM
Unposting Date:
Ongoing
Role Responsibilities
- Responsible for the delivering on the Sponsorships strategy in Singapore, working closely with key stakeholders to ensure that all sponsorship activities are executed in a wellplanned manner
- Plan and execute anchor sponsorships (Singapore Marathon and Liverpool FC) for the franchise and business, leveraging on the Bank's sponsorship assets
- Overall project lead for the Singapore marathon. This includes working closely with the Community Engagement lead on fundraising opportunities and community activities.
- Drive the delivery of internal and external communications for the marathon and Liverpool FC sponsorship in Singapore; including internal activation of the marathon, project management of employee events and engagement programme working in partnership with the Communications team.
- Identify and review corporate sponsorship opportunities that are aligned with the Bank's overall strategy to increase brand association and establish thought leadership.
- Project manage and activate Bank corporate sponsorships
- Review sponsorship requests and proposals by other businesses and functions to ensure investments adhere to the Bank's Sponsorships & Donations policies and procedures.
- Collaborate/ manage third party agencies and event companies
- Forecast, manage and ensure maximum leverage of the sponsorship budget
- Track campaign performance and ROI
- Work with Global Sourcing and Legal & Compliance to put effective vendor management in place including supplier panels, partnership agreements and monitoring, where required
Governance
- Accountable for the CABM budgets and scorecards
- Ensure adherence to the Risk Management Framework, Group Code of Conduct and various Policies, Procedures and Guidelines of the Bank by the regional CABM team
Key stakeholders
Internal
- Singapore CEO and Management Team (MT)
- Key business and functional leads including support functions such as HR, Finance, Legal & Compliance, Risk, and Supply Chain Management
- Group Brand and Group Sponsorships teams
External
- Agencies (creative, media, digital, event)
- Rights holders of sponsorship properties
- Other vendors
Other Responsibilities
- Embed Here for good and Group's brand and values in Corporate Affairs, Brand & Marketing team,
- Perform other responsibilities assigned under Group, Country, Business or Functional policies and procedures.
Key Behaviours
- Able to work with senior management to develop and roll out approved strategy
- High standards of professional integrity, responsibility and perseverance
Functional
- 12+ years of marketing and sponsorships/event management experience
- Experience managing large scale sponsorships is advantageous
- Banking industry experience an advantage
- At least a Bachelor's degree in a business, communication or marketing discipline.
- Excellent creative acumen, extensive digital marketing experience and strong analytics experience
- Strong business/product knowledge
Talent, Skill & Knowledge
- Strong stakeholder management skills, with the ability to provide sound and logical strategic advice, and constructive challenge to senior executives
- Ability to think strategically and conceptually as well as execute flawlessly.
- Strong people management and relationship building skills
- Performance driven and able to motivate others
- Critical thinking skills to exercise sound judgement and continuously looking for better and more effective ways of working
- Possess excellent communication and presentation skills as well as in planning and organisation
- A positive, engaging and professional attitude and persona
Role Specific Technical Competencies
- Event Management
- Crisis Management
- Data & Insights
- Risk Management
- Campaign Management Skills
- Brand Management
- Project Management
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other.
We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before.
If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you.
You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours.
When you work with us, you'll see how we value difference and advocate inclusion.Together we:
-
Do the right thing and are assertive, challenge one an
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