Product Manager - Singapore - BANK OF CHINA LIMITED
Description
**Job Description: •Assist management to enhance card product value proposition to grow market share.- Contribute ideas and execute marketing campaigns and customer communications to achieve acquisition, active rate and card usage targets.
- Timely tracking, fulfilment and work together with the team to analysis of marketing campaigns to ensure that results are on track and work with the team to identify areas to improve marketing efficiencies.
- Together with the team to grow business partners / merchant relationship and contrubute new ideas to implement marketing campaigns to grow card usage.
- Work with all internal and external partners (eg. Customer Service, Operations, Analytics team, printers, vendors, advertising agencies,card association etc.) to ensure that everyone is aligned with the overall business objectives and the marketing campaigns are executed smoothly.
- Manage customer queries and issues relating to product activities by working closely with Customer Service team.
- Other ad-hoc projects as assigned by the management.
Job Requirement:
- Degree Holder or above
- Strong analytical, communication and coordination skill; relevant experience in marketing, financial industry, product management preferably credit card related.
- Effectively bilingual in English and Chinese so as to communicate effectively with our Head Office and Chinesespeaking customers
- Able to work and deliver under pressure
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