Loyalty Program Executive - Singapore - CDG ZIG PTE. LTD.
Description
Job Scope
- Support Loyalty Programme Manager to ensure all areas related to CDG Zig loyalty program is wellcoordinated and meticulously executed
- Manage CDG Zig loyalty programme to achieve company objectives
- Assist to develop, execute and manage effective loyalty campaigns to build and maintain strong loyalty and achieve group's KPIs (e.g acquisition, retention, repeat purchases, reactivation etc)
- Evaluate loyalty programme performance and optimize member acquisition, engagement and retention
- Develop and manage the loyalty programme calendar and drive the execution of campaigns and/or initiatives by collaborating with internal and external stakeholders
- Support analysis and reporting work for loyalty programme and related campaign postmortems, metrics and achievements.
- Support and manage endtoend 3rd party marketing partner relationships, including but not limited to project management, contract negotiation, and execution
- Work with Customer Contact team to build positive consumer experiences and loyalty among Customer base.
- Perform daytoday operational, admin and system support, such as maintenance of contents in rewards catalogue
- Other adhoc tasks as assigned
Requirements:
- Possess at least 13 years experience in either marketing, business development or loyalty programme management
- Prior experience with loyalty programmes management or support will be advantageous
- Excellent communication, interpersonal and analytical skills
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