Marketing Executive - Singapore - BBQ & STEAMBOAT PRODUCT SINGAPORE PTE. LTD.

BBQ & STEAMBOAT PRODUCT SINGAPORE PTE. LTD. Singapore

3 days ago

Description

Roles & Responsibilities

Job Title

Marketing Executive

Occupation

MARKETING COMMUNICATIONS EXECUTIVE

Job Description & Requirements

Roles & Responsibilities

Job Description

Plan, manage, execute and monitor overall marketing, communication, branding and promotion activities.
Enhance brand image and sales of outlets through development of effective marketing strategies.
Organize and monitor the function of customer relationship management.
Ensure consistency and compliance of corporate image and branding in line with brand(s) requirements.
Work closely with the management team and restaurant leadership team in monitoring the effectiveness of the marketing plan
Overall responsible in the design and development of the annual marketing plan for the brand(s) assigned.
Develop specific marketing activities based on the established marketing policy based on the Brand or franchise requirements.
Prepare and present marketing budget for respective brand(s) that is in line with brand standards and overall financial budget.
Support and facilitate the implementation of the marketing plan at the respective brand outlets.
Negotiate with media agencies and other vendors to secure agreements for translation of materials into other form of media.
Develop promotional material including marketing collateral and print copies.
Ensure marketing materials are prepared according to the approved specification requirements.
Design and development of marketing materials (including overseeing photoshoots), as well as write copy for use across marketing channels such as collateral, social media, and direct marketing emails (EDM)
Manage digital marketing and social media activity across the various social media platforms, including the development of content and analysis of reach and conversion
Experience in F&B is an added advantage

Requirements

Bachelor Degree in Sales/Marketing/Business Administration or its equivalent.
At least 1-2 years of related experience in sales/marketing/service/F&B industry, or equivalent combination of education and experience.
Has a genuine interest and knowledge of food and beverage
Strong network of connections is an asset, including media, social influencers and industry partners
Self-motivated, creative flair, eye for details and resourceful
Strong project management skills
Excellent communication skills. Able to think and write strategically
Advance computer proficiency. Skilled in digital marketing/social media including Adobe and other design software skills
Those who embody the culture of the brand
Service-focused, energetic and people-minded individuals with a can-do attitude
Youthful and extroverted individuals
Encouraged to establish a relationship with regular customers

Tell employers what skills you have

Market Research
Excellent Communication Skills
Management Skills
Leadership
Advertising
Social Media
Translation
Marketing Communications
Administration
Customer Relationship Management
Marketing
Compliance
Project Management
Digital Marketing
Facebook
Direct Marketing

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