Marketing Intern - Singapore - PIF Capital (S) Pte. Ltd.

PIF Capital (S) Pte. Ltd. Singapore

1 week ago

Internship

Description

Role & Responsibilities:

1.

Content Creation & Strategy:

Develop engaging and informative content across various channels, including blog posts, articles, social media posts, email newsletters, and website content
Collaborate with internal teams to gather insights, identify content gaps, and develop content ideas that align with marketing objectives and target audience preferences
Ensure all content is optimised for search engine (SEO) and adheres to brand guidelines and tone of voice.
Assist in the development and implementation of content marketing strategies to increase brand awareness, engagement, and lead generation.
Conduct competitor analysis and content audits to identify opportunities for differentiation and improvement.
Monitor content performance metrics and use data-driven insights to refine content strategies and optimize content distribution channels.

2.

Marketing Data Research:

Gather and analyse marketing data from various sources, including customer surveys, market research reports, website analytics, and social media insights.
Interpret data to identify market trends, consumer behavior patterns, and opportunities for growth.
Prepare and present data-driven reports and recommendations to inform marketing strategy and decision-making.

3.

Collaboration and Communication:

Collaborate with cross-functional teams, including marketing, sales, product and designs, to ensure content alignment with overall business goals and objectives.
Communicate key findings and insights effectively to internal stakeholders and provide recommendations for actionable next steps.
Stay updated on industry trends, best practices, and emerging technologies in content marketing and data analytics.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, or related field
Proven experience in content creation, preferably in a B2B or technology-related industry
Strong analytical skills with the ability to gather, analyse, and interpret marketing data
Proficiency in content management systems (CMS), social media platforms, and marketing analytics tools
Excellent written and verbal communication skills, with a keen eye for detail and creativity
Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously
Strong organisational skills and attention to deadlines

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