- Supports the evolution & maintenance of the Capital Group International websites using Adobe Experience Manager Works with both the EU Digital team and our managed services partner to ensure the sites evolve in a consistent manner. Working closely with the Strategic Marketing and Sales teams, implements significant changes to the websites – including landing pages - to support activities such as Marketing Campaigns & Fund Launches. Help build country specific experiences using AEM as required. Oversees 'business as usual updates' to the sites, for example ensuring monthly NAV and holding information is published and correct, ensuring content is accurate, relevant and timely. Where limitations in AEM are found, liaises with IT to articulate requirements that require development resources and subsequently ensures those developments are fit for purpose. Works closely with the EU & US Digital teams to ensure the EU & Asia implementations of AEM are aligned to CG standards and best practises. Proactively identifies opportunities/ideas to engage website visitors and increase repeat visitor numbers.
- Supports & executes mass email & drip campaign functionality for Asia Marketing Works with the Asia Country Marketing Managers to understand their mass email requirements. Provides oversight of the scheduled mass email activity executed by our managed services provider. Ensures that agreed to email schedules are met and emails are accurate and timely. Using the appropriate tools (Exact Target (incl Journey Builder), Salesforce Marketing Cloud, Salesforce, AEM), manages the campaign specific email and marketing automation requirements. Works closely with the EU & US Digital teams to ensure the EU & Asia implementations of mass email and marketing automation tools are aligned to CG standards and best practises.
- Digital innovation When needed, helps identify and implement new tools and technologies to support tactical marketing requirements.
- Performs additional responsibilities as required.
- Technical skills : Expert knowledge in Salesforce Marketing Cloud, including Journey Builder and Exact Target Experience in coding html emails, understanding the best practices to support multiple clients and browsers, responsive design and best practices Sound knowledge of a web CMS, preferably AEM Knowledge of front-end web development languages (HTML, Jquery, Javascript) SQL knowledge an advantage MS Office
- Demonstrates ability to prioritize assigned works and complete in a timely manner.
- Demonstrates initiative by identifying issues and recommending solutions.
- Demonstrates sound judgement in resolving routine matters.
- Demonstrates ability to collaborate and work effectively as part of a team.
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Digital Editor Senior - Singapur, Singapore - Capital Group
5 days ago
Description
Using the appropriate tools, and working alongside our managed services partner, helps maintain the Capital Group International websites and supports the mass email needs. Helps build and deliver campaign related digital capabilities such as landing pages and marketing automation. Collaborates with internal groups to ensure Digital requirements are understood and correctly implemented.
Primary responsibilities/essential functions:
Skills/qualifications:
