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Amelia Loke

Amelia Loke

UIUX Designer
Singapore

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About Amelia Loke:

A Computer Science graduate and a self-taught UIUX designer aspiring in simplifying sophisticated problems into feasible mobile and web solutions.

Experience

Hydra X / UI UX Designer
JULY 2022 - Present
- Refined and improved existing designs by providing insights for UX
improvements for a complex trading platform
- Collaborated with project managers and development teams to
iterate product requirements and streamline user interaction for
new blockchain-integrated projects that trade digital assets
- Established a new design system and style guide to set standards
across other designs and for development usage efforts
- Curated and established UI specifications and UX documentation in
product development for cross functional teams


Finexus Group / UI UX Designer
APRIL 2021 - JULY 2022
- Sole designer to conceptualise and design the company’s e-wallet
app: Kayaaku (Formerly YippiePAY) in both the app and web version
- Designed and rolled out a series of demo mobile apps for Covid-19
such as an online marketplace app, a donation app, and a micro-loan
app
- Conducted user testing and research, and assisted the project
manager to set up design and development sprints
- Worked closely with product management, security compliance, and
development team to update on the project status and iterate
project deliverables
- Improved and implemented new designs and style guidelines for
existing app and web products
- Strategised and created the company’s marketing and branding
guidelines, such as web landing pages, marketing email templates,
and seasonal mobile splash screens


Finexus Group / Software Engineer + UI UX Intern
NOVEMBER 2019 - MARCH 2020
- Involved in designing and participated in the front-end development
for the company’s various internal app and web projects
- Provided the production specs and facilitated design reviews with
the team

Education

Asia Pacific University of
Technology and Innovation
(APU / APIIT)
Dual Honours Degree in Bachelor of
Science - BSc (Hons) in Computer
Science (2018 - 2021)
Final Year Project: Designed and
developed a family-based money
management app, SmartKid that
aims to help parents to raise
money-wise young children in this
smartphone-saturated society.

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