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April Leong

April Leong

Digital Marketing | Content Strategist
Singapore
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Social


About April Leong:

I'm passionate about empowering businesses to grow through social media marketing.

Part of what makes it fun for me is collaborating with like-minded individuals and developing campaigns from the ground up. I also love a good challenge — where I can learn and grow from my mistakes and experiences.

My interest mainly lies in social media marketing, content creation, and creative ideation. 

Experience

As part of the school curriculum, I was also attached to a digital content marketing agency named Start Something Studios for my internship. Thankfully, after my 6 months internship, I was given the opportunity to continue with the agency for another 1 and a half years as their full-time Marketing Executive.

While in the Agency, I got various opportunities to spearhead projects with clients such as Fisherman’s Friend, Singapore River One and Nature’s Nutrition. My role entailed various responsibilities such as coming up with social media marketing strategies, liaising with clients, collaborating with different teams, working with data, and reporting campaign performances and digital media buys.

Education

I’m currently an undergraduate at the Singapore Institute of Technology (SIT), majoring in Digital Communications and Integrated Media. Before SIT, I had studied Mass Communications at Singapore Polytechnic (SP).

During my time at SP, I had various exposures to all kinds of skills — video production, journalism, marketing, consumer psychology and more. But it was there that I managed to hone my skills and specialise in Social Media Marketing. 

​I also decided to take up part-time studies while working full-time at the agency and was en route to getting a Specialist Diploma but I soon decided to continue my studies with SIT instead. So I finished up the course, said goodbye to the agency and was ready to head back for more learning and hopefully, grow into a more well-rounded marketer.

Now, in the last lap of my university studies, I’m consistently on the lookout for new environments, opportunities and people to connect with 😁

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