About Benjamin Cheah Yih Herng:
Main Responsibilities
> Support Media Directors in developing media plan and manage media workflow
> Manage daily workflow of all campaigns, working with stakeholders, including clients, creative agencies and vendors > Support the campaign implementation, including setup, monitoring and optimising social and programmatic (Facebook, Twitter, DV360, Google Ads) campaigns
> Provide timely delivery of interim and post-campaign reports that quantify media strategy and campaign delivery
> Ensure an accurate and timely reconciliation of final costs for finance billings and adhere to financial processes
> Present regular case studies and develop POVs (best media practices), syndicating research study to drive media innovation
Experience
Key Achievements
> Plan and execute campaigns with budgets exceeding $10 Millions and increase the ROAS uplift by 25%
> Successfully onboard Scoot as a new account and execute more than 100 campaigns within 1 fiscal year.
> Implement global, large-scale campaigns for Scoot, including the 10th Anniversary, Pokemon Jet and STB Coop Campaign
> Effectively increase client’s brand awareness by 15% on a YOY basis across 20 markets globally
Education
Bachelor of Commerce (BCom)
>Management and Marketing
>The University of Western Australia (UWA)
>GPA: 6.6/7.0
>Weighted Average Mark: 81.13%
>High Distinction, Top 10% of the cohort
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