Benjamin Cheah Yih Herng

Main Responsibilities 

> Support Media Directors in developing media plan and manage media workflow 

> Manage daily workflow of all campaigns, working with stakeholders, including clients, creative agencies and vendors > Support the campaign implementation, including setup, monitoring and optimising social and programmatic (Facebook, Twitter, DV360, Google Ads) campaigns 

> Provide timely delivery of interim and post-campaign reports that quantify media strategy and campaign delivery 

> Ensure an accurate and timely reconciliation of final costs for finance billings and adhere to financial processes 

> Present regular case studies and develop POVs (best media practices), syndicating research study to drive media innovation 

Key Achievements 

> Plan and execute campaigns with budgets exceeding $10 Millions and increase the ROAS uplift by 25% 

> Successfully onboard Scoot as a new account and execute more than 100 campaigns within 1 fiscal year.

> Implement global, large-scale campaigns for Scoot, including the 10th Anniversary, Pokemon Jet and STB Coop Campaign 

> Effectively increase client’s brand awareness by 15% on a YOY basis across 20 markets globally

Bachelor of Commerce (BCom) 

>Management and Marketing 

>The University of Western Australia (UWA) 

>GPA: 6.6/7.0 

>Weighted Average Mark: 81.13% 

>High Distinction, Top 10% of the cohort