Cindy Yam

A marketer with 16 years of experience, with a digital focus across websites, social media, SEO/SEM, email, paid media and marketing automation. I have agency and client-side experience including corporates and startups. I have strong familiarity with marketing tools such as Google Analytics, Adobe Analytics, Marketo, SalesForce, WordPress CMS and am experienced in design and editing tools such as Photoshop and Canva. A creative and hands-on problem-solver, I am passionate about design thinking and truly believe that innovation should be at the heart of everything we do.

I specialise in digital marketing and advertising, and have launched campaigns for corporate brands as well as startups in my career. Most recently, my stint at Standard Chartered Bank as Associate Director, Digital Media Marketing allowed me the opportunity to oversee performance marketing and generate new business leads. Aside from tactical marketing launches, I am also an active participant in innovation-led projects with SC Ventures, the bank's venture capital arm. 

I graduated with a distinction in Bachelor of Communication, awarded by RMIT University in 2010.