He Lyu

M.Sc in Pharmacy, Product Marketing & Management Professional in the life science industry. Successful track records in portfolio marketing & management, strategic planning, product launch, and project management. 

Thermo Fisher Scientific, Singapore                                                         

Associate Global Product Manager                                                           April 2022 – July 2023

QS1 qPCR instrument & calibration plates business owner, total ~20M USD/year, achieved 8% (vs AOP 5%) growth in 2022. 

• Business owner: responsible for product lines P&L, review PLC business and initiatives monthly with BU management team.
• Commercial: prepared required product tactics for regional commercial team to achieve BU targets, e.g., PDP, marketing page, etc.
• Life cycle: discontinued the old model and created migration plan by analyzing the low-end portfolio business & positioning.
• Product launch: led program team to launch new products & track post launch PV2, achieved 2 NPIs programs, PV2 ~$5M.
• Market Intelligence: monitor market trend and competitive landscape, developed battlecard, training deck, etc. to handle objections.
• Strategic planning: developed product positioning, value proposition and marketing strategies based on customer needs/segments.
• Business review: reviewed & analyzed financial indicators, e.g., actual sales, funnel size, conversion rate, etc. and initiate next-step.
• SIOP: managed forecast and demand, aligned with regional commercial teams, planners and strategically supported the ops planning.

Product Development Scientist                                                              Aug 2020 – April 2022

Technical lead for CE instruments and sample prep instruments, achieved 3 NPI projects and 4 sustainment.

• Technical: led the V&V phase of NPIs and sustaining projects, resulting in 3 NPIs launched in instrument, reagents & software.
• Product expert: supported application team and quality team to address customer complaints and to help customer troubleshoot.
• Project management: managed the timeline and resource allocation as technical lead, resulting all projects delivered timely.
• Data trainer: trained the team on data analysis software (JMP, power query, etc), established the standard data analysis workflow.

GENEBIOHEALTH Co., Ltd, Shenzhen, China                                                        Jul 2017 – Jan 2020

GBH is an emerging IVD biotech startup with 3 production lines: Point of Care Test, Molecular IVD and Automation Device.

Product Development Manager

IVD kits Product owner, supported marketing, R&D, Ops and QMS team, led 1 IVD product to clinical trial in 2 years.

• Product launch: led the program team to deliver the 1st Stool-based cancer detection kit in GC, created GTM strategy.
• Technical marketing: led the product strategic planning and prepared the tactics with marketing team, achieved 26 accounts in Y1.
• Pre-clinical trial: completed in 2 years; obtained 1 patent, 2 national funding, and a follow-up clinical trial with 14 hospitals.
• Platform: built 2 detection LDT & RUO platforms in 1 year, resulting in on-going molecular R&D projects increased from 2 to 8.

BEIJING GENOMICS INSTITUE. Shenzhen, China                                                   Dec 2016 – Jul 2017

BGI is a world’s leading provider of genomic and proteomic services, serving customers in more than 66 countries.

                  Business Development Manager

Establish oversea research collaboration and managed alliance, associations and LCS business.

• Established 3 research collaborations with US research institute, enabled 2 domestic and 1 international fund application.
• Managed and hosted the international conference with over 80 organizations from 43 countries attending.

UNIVERSITY OF CALABRIA, Cosenza, Italy                                               Sep 2014 – Oct 2016

• Master of Science, Pharmacy; GPA: 101/110; Full Scholarship (60/1200 students); TOFEL:115/120; GRE: 328/340

CHINA PHARMACEUTICAL UNIVERSITY, Nanjing, China                                           Sep 2010 – Jun 2014

• Bachelor of Science, Pharmacy; GPA: 85/100; Outstanding Student Scholarship (20/600 students)