Kimberly Tay

A Business & Management Fresh Graduate from University of London.

Over the last 1.5years, I've been engaged in my entrepreneurial venture at LYNKSG, enabling me to establish connections with clients from diverse backgrounds and industries, spanning beauty services, consumer care, upholstery, perfumery, and interior design. Some notable clients I worked with includes Wipro Consumer Care (carry renowned brands like Eversoft & Enchanteur) and Di'Own Beauty – an established beauty brand. 

I strongly adhere to the philosophy of 'Lifelong Learning,' and as an inquisitive and visionary individual, I am constantly seeking opportunities to enhance my independence and expand my skill set in content creation. With my proficiency in Adobe softwares for content production and my adept copywriting abilities, complemented by a keen eye for detail, I possess the confidence to offer significant value. I am committed to delivering accuracy and consistency in every task I undertake.

My enthusiasm for learning and creating knows no bounds, and I am adaptable to various work settings, be it in groups or working independently. As a passionate advocate for the digital landscape and my craft, I aspire to cultivate emotional connection between various parties and help people fall in love with brands.

LYNKSG LLP (Co-Founder): Dec'21 - June'23

• Effectively collaborate with my team to implement digital campaigns across various social media platforms for clients.
• Develop & curate engaging content for websites & social media channels –branded templates, feed management, and advertisements.
• Facilitate communication between clients & the team to ensure seamless progress and successful execution of campaigns.

Bellow Pte Ltd (Digital Marketing Intern): May'21 - Sept'21

• Formulate content & brand strategies to engage target audience
• Curate compelling content across Bellow's social media platforms & for clients.
• Compose persuasive copywriting & oversee the production of marketing collaterals.
• Ensure consistent portrayal of brand image & maintain its online presence.
• Regularly update & maintain website.

FoodLine.sg Pte Lte (Marketing Intern): Mar'19 - Aug'19

• Oversee social media content & scheduling across various platforms.
• Design & create weekly EDMs with MailChimp & OneSignal
• Compose food review articles for the website blog, contributing a total of 21 articles to date.
• Take responsibility for filming & editing food review videos for publication on social media channels.
• Undertake graphic design tasks for marketing campaigns.

2020 - 2023: SIM-UOL (Honours in Business & Management)

2017 - 2019: Singapore Polytechnic (Diploma in Business Administration, specialised in Marketing)

• Graduated with GPA of 3.59